Metrics That Matter Monitoring the right metrics can make growing a digital agency significantly easier. By regularly monitoring them, and asking the right questions, they can reveal where you should focus your team. One of the biggest challenges we see owners face is...
Getting Salaries Right is Critical Salaries are easily the largest expense at digital shops, making up about 2/3rds of total expenses. Getting this right is critical to a shop’s success. It is difficult to know how much to offer a new employee. There seem to be...
Industry Benchmark Data Our primary research and work has covered over 1,000 digital marketing and digital service firms. Digital Agency Revenue Our analysis puts the vast majority of digital marketing agencies in the U.S. at under $5M in annual revenue. In fact, 94%...
Summary & Key Findings In a standard shop of 25 employees, the responsibility of revenue generation typically falls on a partner, the CEO, or sometimes 1-2 salespeople (a Sales Development Representative – SDR, and a closer). There is typically a marketing...
PUBLISHED JULY 2019 Digital Services Outlook Mid-year Update Digital service firm owner’s expectations for hiring increased, while revenue expectations remain relatively unchanged Executive Summary We recently completed a midyear update on the digital services...
2019 Digital Marketing Agency Outlook Agency executives are optimistic about 2019 but anticipate increased competition. This report connects the dots on the drivers and expectations for the coming year. Promethean’s View U.S. executives and owners at...
