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Market intelligence & authority

Activate the200k+ agencymarket

Enhancing market intelligence and creating authority for companies that sell to and through digital agencies. Backed by our decade+ of proprietary research on the digital agency industry.

Trusted by brands leading the agency conversation
The Agency Opportunity Map

Size your market with our industry-leading agency research

65k+
US agencies positioned to influence your product's adoption, mapped by metro.
Sample · Hosting & managed WordPress
Size distribution · all US agencies
Studio <10 10–49 50–249 250+
Top metros by ICP fit
1New York NY1,091
2Los Angeles CA684
3Houston TX555
4Chicago IL526
+200+ more metros · pick your category
How to read The agency market is large and fragmented. Value comes from the slice that fits your category and price point, and from being the brand that slice already trusts.
Research base200k+ agencies
Tracking since2015
Engagement tracksIntelligence + Authority
Starts withA 30-minute intro call
Intelligence  ·  Quantify and target the opportunity

Quantify the agency opportunity and position your company to win

Intelligence Projects quantify your potential in the agency market and turn that picture into a strategy you can act on. Each engagement is scoped to the decision you are trying to make, whether that is sizing the opportunity, sharpening your position, or learning how agencies actually see you today.

Size your market

TAM / SAM Analysis

Get accurate Total Addressable Market (TAM) and Serviceable Available Market (SAM) figures to make data-driven decisions. Then, give your team the context necessary to prioritize initiatives and evaluate ROI potential.

Understand your position

Sentiment & Awareness Studies

How agencies perceive your brand inside their world today, and where you sit against the alternatives. Plus the features and capabilities they actually want next, so your roadmap reflects real demand.

Target the right people

ICP & Positioning Refinement

Identify your most profitable agency segments and the true pain points behind their buying. We refine the positioning and messaging that lands, so you attract and keep the clients worth keeping.

Get the data you need

Custom Agency Research

Fully customized, hyper-targeted research built around the question only you are asking. Understand your market on a level competitors working from generic data simply cannot reach.

Authority  ·  Become the brand agencies trust

Become the market authority agency leaders trust

Authority Projects turn proprietary research into thought leadership agency leaders actually engage with, then weave it throughout your GtM motions to drive substantial new opportunities. The packages are designed so each activity reinforces the others, and the whole becomes greater than the sum of its parts.

Build authority

Turnkey Thought Leadership

Industry reports, webinars, podcasts, guides, and playbooks that showcase your expertise and make it impossible to ignore. Built as a system, then promoted through hyper-targeted social, PPC, and key-influencer campaigns.

Approach effectively

Go-to-Market Guidance

We weave the research through your sales, marketing, and account-management motions, with guidance at each step. The thought leadership stops being simple content and starts delivering real pipeline results.

Give them what they want

Partner Program Refinement

Develop or sharpen a partner program with content that resonates and offers agencies actually want. Build the mutually beneficial relationships that drive growth on both sides.

Own the market

Special Projects

Promethean-led programs that solve an acute, high-stakes agency challenge end to end, from revenue generation to capacity. These require C-level buy-in and run twelve to twenty-four months.

Proof  ·  Projects that deliver

In their words

Promethean played a key role in helping us connect more effectively with agency leaders. Their process was smooth from start to finish, from designing the research to delivering the report, hosting webinars, and producing short-form videos. We're thrilled with the results and the overall partnership.
Marija K. Bighin Productive
Reference  ·  Questions before you start

Common questions

Who is Titan for?
Companies that sell to and through digital agencies: SaaS and PaaS platforms, hosting and infrastructure, martech, and other product firms whose growth depends on the agency channel.
How is Titan different from a generalist research firm?
We are solely focused on digital agencies, and we have been studying this market since 2015. Every engagement starts from that base of data, benchmarks, and relationships rather than from zero.
What is the difference between Intelligence and Authority projects?
Intelligence tells you where the opportunity is and how to position for it. Authority makes you the brand agency leaders already trust once you get there. Most companies start with Intelligence, then move to Authority.
How does a Titan engagement start?
With a 30-minute intro call to scope the decision you are trying to make. From there we recommend the right track and the level of impact that fits your goals.
How big is the digital agency market?
Our research spans 200k+ digital agencies worldwide. The number that matters to you is the serviceable slice that fits your category, which the Agency Opportunity Map sizes specifically.
Begin your Titan project

Activate the 200k+ agency market

Contact us to kick off an exploratory call to see if a Titan project makes sense for your organization.

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