Agency Triage Part One: Assessment

Agency Triage Part One: Assessment

TL;DR The first step to triaging an agency is assessment via benchmarking. First, focus on a high-level (not exhaustive) list of metrics you can benchmark against. For revgen, we look at: Revenue growth Hourly rates Rev/FTE New clients Client tenure Client...
Breaking agencies out of ruts early in 2025

Breaking agencies out of ruts early in 2025

TL;DR Our subconscious is fantastic at working things out if we give it space. Asking a few questions can help leadership teams reframe and break out of ruts. What kind of value would you need to deliver to charge twice as much? What do you do that’s valuable,...