TL;DR Only 1-in-5 digital agencies have a formal structure for keeping their teams updated on AI. That’s concerning because a lot of the value digital agencies provide to their clients comes from knowing more about new tech developments than they do. It’s...
TL;DR You’re not alone. Most agency owners I’ve spoken with have had a rough sales year. The combination of cratering expectations and interest rate hikes have changed what companies are buying (margins vs growth). Each industry has been affected differently. This has...
TL;DR Innovation is expensive in both dollar terms and in the required changes to an agency. Because it’s expensive, agencies must establish a strong foundation before they try to innovate. When shops are ready, there are some activities and mindsets they can adopt to...