A Rock and a Hard Place

A Rock and a Hard Place

The pinch of rising labor costs and pushback on rate increases has grown into a serious issue for digital shops over the last year. Labor costs have been rising for years but they’ve accelerated recently with the absolute deluge of venture capital investment in 2021...
How to Promote a Digital Marketing Agency

How to Promote a Digital Marketing Agency

Like the cobbler’s children with no shoes or the photographer without family pictures, it’s easy for digital agency owners to overlook their own promotion. Agency owners are experts at elevating their customers’ brands, products, and services and designing growth...
How to Master Qualifying Customers

How to Master Qualifying Customers

Customer lead qualification is the process companies follow to predict whether captured leads are interested in their services. Qualifying customers through a well-honed points system can improve lead quality, save resources, and glean better clients.  Before You...