TL;DR Last call: State of Digital Services closes Thursday, 2/20. If you want to participate, make sure your data is in by EOD Thursday. Uncertainty Is Back: Business leaders aren’t at 2020-level anxieties, but the overall outlook has grown shakier compared to a year...
Benchmarks to Tell When an Agency’s Running Hot It isn’t easy to tell when an agency’s running hot. It’s especially difficult when revgen’s covering everything up. We saw this in 2023. The revgen tide receded, and the bony wreckage of nasty agency metrics...
The easiest way to identify issues at an agency is benchmarking. It’s one of the first steps I take when building growth strategies because it tells me where to dig deeper. Here’s what I evaluate, some questions I ask, and some notes on implications: Revgen Revenue...
TL;DR SoDS: We’re live with this year’s State of Digital Services Survey! Take the survey and get the full report + an invite to the private highlight review call. If you’re missing internal data to do a first-pass benchmark assessment, start with...
