2021 Digital Services Outlook
Summary & Key Findings Digital shops wrapped up a tumultuous 2020 with solid revenue growth and margins. Average revenue growth of 10% Y/Y was led by Small and, surprisingly, Large shops where expanding project sizes provided strong tailwinds. Revenue per employee...
Digital Agency Resiliency in the Face of a Pandemic
Back in January, what seems like a decade ago, we were working with Rachel from Louder Than Ten on a joint research project. We’ve done this kind of thing a few times, where we work with another group to do a deep dive into some specialized part of the digital agency...
How Digital Agencies Grow
Understanding the mechanics behind digital agency growth allows us to identify weaknesses and optimize growth strategies. We examined the data we gathered from owners of digital marketing and digital service shops over the years and used it to create this framework...
Pandemic Pricing Report
Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...