Core question What’s the correct talent mix for your shop? How many developers do you need? When should you add an account manager? Do you have too many designers? What about sales? Some of the most frequent questions we get from owners and managers of digital...
Summary & Key Findings Digital shops wrapped up a tumultuous 2020 with solid revenue growth and margins. Average revenue growth of 10% Y/Y was led by Small and, surprisingly, Large shops where expanding project sizes provided strong tailwinds. Revenue per employee...
Back in January, what seems like a decade ago, we were working with Rachel from Louder Than Ten on a joint research project. We’ve done this kind of thing a few times, where we work with another group to do a deep dive into some specialized part of the digital agency...
Understanding the mechanics behind digital agency growth allows us to identify weaknesses and optimize growth strategies. We examined the data we gathered from owners of digital marketing and digital service shops over the years and used it to create this framework...
Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...
Digital-first or Bust Emerging trends and how shops can evolve to take advantage of them. Here we highlight some major shifts caused by this pandemic. The core theme revolves around how quickly the pandemic has forced firms to take a digital-first approach to their...
