2021 Digital Services Outlook

2021 Digital Services Outlook

Summary & Key Findings Digital shops wrapped up a tumultuous 2020 with solid revenue growth and margins. Average revenue growth of 10% Y/Y was led by Small and, surprisingly, Large shops where expanding project sizes provided strong tailwinds. Revenue per employee...
How Digital Agencies Grow

How Digital Agencies Grow

Understanding the mechanics behind  digital agency growth allows us to identify weaknesses and optimize growth strategies. We examined the data we gathered from owners of digital marketing and digital service shops over the years and used it to create this framework...
Pandemic Pricing Report

Pandemic Pricing Report

Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...
Change Has Arrived

Change Has Arrived

Digital-first or Bust Emerging trends and how shops can evolve to take advantage of them. Here we highlight some major shifts caused by this pandemic. The core theme revolves around how quickly the pandemic has forced firms to take a digital-first approach to their...