Digital Firm Employee Salary Estimator

by Jun 3, 2020Guides / Calculators / Tools

Getting Salaries Right is Critical

Salaries are easily the largest expense at digital shops, making up about 2/3rds of total expenses. Getting this right is critical to a shop’s success. It is difficult to know how much to offer a new employee. There seem to be endless factors. Their exact role, their experience, where they’re located, and more. If you offer too low, you might miss out on them, or worse, they’ll accept but begin looking elsewhere immediately. If you offer too much, you are needlessly sacrificing margins and making future growth more challenging.

We have created this easy-to-use calculator so you can set salaries with data, not guesswork.

Average Digital Firm Expense Breakdown

Salary Calculator

Salaries by Role

How much should you pay a designer? A developer? A Marketer? What follows are histograms of the salaries for each position in our data set. These include all salaries in our data set and are not filtered by experience, location, or any other factors. 

We found the majority of salaries fall in the following ranges:

Designer: $55k – $87k
Developer: $36k – $88k
Marketer: $41k – $85k
Account Manager: $40k – $67k
Project Manager: $65k – 91k

Note that these values do not include non-salary compensation. Values are in thousands of U.S. dollars.

Designer

Designer salary bands

Developer

Developer salary bands

Marketer

Marketing salary bands

Account Manager

Account manager salary bands

Project Manager

Project manager salary bands

Subscribe

Get the latest research, insights, tools, and resources that make managing a digital agency easier, delivered straight to your inbox.

Related Articles

Financial Metrics for Marketing Agencies

Monitoring the right metrics can make growing a digital agency significantly easier. By regularly monitoring them, and asking the right questions, they can reveal where you should focus your team.

How to Promote a Digital Marketing Agency

Like the cobbler’s children with no shoes or the photographer without family pictures, it’s easy for digital agency owners to overlook their own promotion. Agency owners are experts at elevating their customers’ brands, products, and services and designing growth...

How to Master Qualifying Customers

Customer lead qualification is the process companies follow to predict whether captured leads are interested in their services. Qualifying customers through a well-honed points system can improve lead quality, save resources, and glean better clients.  Before You...

How to Tell a Client Something is Out of Scope

Scope creep is a challenge for many digital agencies. It can quietly kill profit margins, lower morale, and create tension between you and your clients. But if you know how to tell a client something is out of scope, you can turn these situations into...

Creating Your Agency Roadmap

Some people make trip planning seem like an art form. Once they determine their destination, they plot the best route, make “must-do” lists, and assign tasks to fellow travelers. But any master planner will tell you there’s a method to their whirlwind of activity....

Key Digital Agency Tools

Workforce surveys often ask, “Do you have the right tools to do your job?” You can find an almost endless list of digital agency tools to increase efficiency and improve your offerings. Here’s a look at why tools are necessary and some of the top-rated, most prolific...

The Future of Running a Digital Agency

The adage, “The more things change, the more they stay the same,” typically withstands the test of time. Fashion and design trends recycle. Generations display similar developmental patterns. It’s like many facets of life are on repeat. But if you own a digital...

Understanding Monthly Recurring Revenue

Most business owners continually search for strategies they can bank on — figuratively and literally. Whether your digital agency is just starting out or has hit its growth sweet spot, monthly recurring revenue is likely an integral part of your operational and growth...

How Does an Ad Agency Make Money?

Isn’t it amazing when you’re thinking about buying a product, and it pops up on your Instagram feed? It’s like a sign that you’re supposed to have that L.U.C. watch or take that vacation or upgrade to a new Cayenne. Algorithms...

Understanding Your Agency’s Employee Utilization Rate

Modern businesses rely on renowned business thinker Peter Drucker’s pragmatic words, “What gets measured gets managed.” But how do you know you're measuring the right things at the right time to make the best decisions? Employee Utilization Rate is a key indicator of...
Share This