NEW RESEARCH: Get the latest 2025 Digital Agency Industry Report
The Leading Authority on the Agency Industry
Proprietary research and insights on thousands of digital agencies to identify best practices, benchmark the industry, and create content that agency leaders need.
Advice Based On
Industry-Leading Research
Our advice is backed by our industry-leading research on 179,000+ digital agencies. We do the best research on the digital agency industry. Here’s proof:
Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, and more.
State of Digital Services 2025
An exploration of the latest growth, profitability, and efficiency metrics and the key trends shaping the agency industry.
Advice That’s Led to Impressive Results
Trusted by thousands of digital agency teams to transform the future of their agencies.
Agency Merger Evaluation & Strategy Recommendations
Rev Growth
Net Income
Repositioning, Strategy & Implementation Roadmap
Revenue
Net Income
Market Entrance Strategy & Market Sizing
Team Size
New Markets
“Promethean provided an excellent outside perspective and analysis on our merger project. We would happily recommend them.”
Dan Heimbrock
CEO, HyperDrive


Hi!
I’m Nick.
When you work with Promethean, you work directly with me.
Since 2015 I’ve helped over a hundred digital agencies with everything from simple benchmarking to designing and executing complex growth strategies.
If you’re looking for an experienced and dedicated strategist to help your agency thrive, you’ve come to the right place.

“Promethean gets to the core of how you need to position, focus, and grow, and strips away the BS in a way that transforms your business.”
Rachel Gertz
CEO, Louder Than Ten
Services Designed To
03. Transform Your Agency
“Working with Promethean was stress-free. Nick brings experience and thoughtful insights to every meeting and deliverable. Highly recommend.”
Mazin Melegy
Managing Director, Crush & Lovely

Industry Insights
Today’s Toughest Challenge
I set out to write about today’s toughest agency challenges and got a bit carried away with the first one I came up with. Of course, it’s about the…
2026 Agency Initiatives
TL;DR Leaders are kicking off 2026 with an aggressive push for new business, with many looking to systemize and streamline their revgen strategy and ops. If you’d like a leg up on improving your revgen strategy this year, check out our Agency Revgen Review. Alongside the rush for new clients, agencies are turning inward to streamline operations, with a considerable number of responses focused on improving internal processes and tools. Finally, there’s a strong push for productization as…
Agency Pulse Results – Fourth Quarter 2025
Get the Latest ResultsDelphi is an insights network designed exclusively for digital agency leaders. How’d other agencies do last quarter? Are pipelines improving? What’s selling well and to who? Join Delphi and get the answers to these questions and more!Fourth...
Acting on Agency Research
There are a ton of moving pieces in the market and a fair bit of uncertainty. This is making it difficult for agency leaders to confidently plan for
Futureproofing Digital Agencies
Planning for the future can be a luxury, but when you’re ready, there are ways to do it that are more successful than others.The first issue is when a
From Random to Repeatable: How Agencies Turn Referrals into a Reliable Growth Engine
Referrals remain the most effective source of new business for digital agencies, yet most still treat them as something that happens on its own. When demand is strong, referrals seem abundant. When demand drops, they dry up. That inconsistency is a structural problem....

“Their no-nonsense approach and accurate assessment of market potential provided our board with crucial insights for our strategic roadmap. Smart templates require smart data, which is what Promethean Research delivered.”
Kevin Goeminne
CEO, CHILI publish
Helping You Do More Great Work
Most of our clients already do amazing work. They’re just missing a bit of time, data, or guidance. We help agency leaders build sustainable growth strategies so they can do more of what they’re great at.
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.

"Best / most valuable updates from anyone in ages. I get hit up soooooo much, keep this kind of newsletter / value up."
Wil Reynolds
CEO, Seer Interactive


