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An overview of the digital agency industry covering key themes, composition, revenue, profitability, and more.
State of Digital Services 2025
An exploration of the latest growth, profitability, and efficiency metrics and the key trends shaping the agency industry.
How Digital Agencies Grow
Discover the revgen strategies and tactics digital agencies use and which ones actually drive revenue growth.
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Agency Merger Evaluation & Strategy Recommendations
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Repositioning, Strategy & Implementation Roadmap
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Market Entrance Strategy & Market Sizing
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New Markets
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Hi!
I’m Nick.
When you work with Promethean, you work directly with me.
Since 2015 I’ve helped over a hundred digital agencies with everything from simple benchmarking to designing and executing complex growth strategies.
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Industry Insights
New Agency Research: Clear Leaders & A Crowded Middle – 2025 Digital Agency Web Host Report
2025 Digital Agency Web Host Report Executive SummaryClear leaders and a crowded middle. Five hosts: AWS, WP Engine, Google, DigitalOcean, and GoDaddy lead our agency rankings across nine core factors associated with how agency teams select web hosts for their...
New Agency Research: Digital Agencies Face Stiff Headwinds in 2025 After a Tough 2024
State of Digital Services 2025 Executive SummaryDigital agency growth stabilized in 2024 but varied by size. Studio shops returned to long-term growth levels, Small shops maintained slow but steady gains, and Medium and Large agencies experienced mild contractions for...
Agency Benchmarks for Assessing Fragility
Benchmarks to Tell When an Agency's Running Hot It isn’t easy to tell when an agency’s running hot. It’s especially difficult when revgen’s covering everything up. We saw this in 2023. The revgen tide receded, and the bony wreckage of nasty agency metrics littered the...
Stabilizing Digital Agencies With & Without Benchmarks
The easiest way to identify issues at an agency is benchmarking. It’s one of the first steps I take when building growth strategies because it tells me where to dig deeper. Here’s what I evaluate, some questions I ask, and some notes on implications: Revgen Revenue...
PR Brief: Troubles With WordPress
TAKEAWAY The WordPress vs. WP Engine situation is influencing agency leaders to shift away from WordPress and WP Engine, but the overall impact on agencies is expected to be middling. It's essentially creating more work and risk for agencies that offer WordPress sites...
Digital Agency Industry Research 2024
We’ve updated our Digital Agency Industry Report with the latest data on digital shops. This is our primer piece for getting everyone up to speed on the digital agency world. It's been helpful to everyone from the smallest digital shops to the largest agency holding...
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CEO, CHILI publish
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