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Digital Agency Industry Report

An overview of the digital agency industry covering key themes, composition, revenue, profitability, and more.

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State of Digital Services 2025

An exploration of the latest growth, profitability, and efficiency metrics and the key trends shaping the agency industry.

How Digital Agencies Grow

Discover the revgen strategies and tactics digital agencies use and which ones actually drive revenue growth.

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Trusted by thousands of digital agency teams to transform the future of their agencies.

Agency Merger Evaluation & Strategy Recommendations

Rev Growth

Net Income

Repositioning, Strategy & Implementation Roadmap

Revenue

Net Income

Market Entrance Strategy & Market Sizing

Team Size

New Markets

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CEO, HyperDrive

Hi!

I’m Nick.

When you work with Promethean, you work directly with me.

Since 2015 I’ve helped over a hundred digital agencies with everything from simple benchmarking to designing and executing complex growth strategies.

If you’re looking for an experienced and dedicated strategist to help your agency thrive, you’ve come to the right place.

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CEO, Louder Than Ten

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Managing Director, Crush & Lovely

Industry Insights

What’s Your Minimum Effective Engagement?

TL;DR The 2026 State of Digital Services Survey is live! Participate and get the results for free. We received more interest than expected in our new Revgen 2.0 service, so we will need to move to a waitlist for now. Join the list if you’d like to spend time on something OTHER than constant revgen challenges. AI is increasing pricing pressure, and discounting or “value engineering” scope often leaves clients with work that doesn’t deliver the outcome they want. A Minimum Effective Engagement…

Building Reliable Revgen Machines

Building Reliable Revgen Machines Progress meetings suck when you’re missing targets. They suck even more when it happens multiple times in a row. We’ve seen too many leadership teams have these conversations quarter after quarter for years now. So, we’re designing a new service to help agency teams quickly find and fix key revgen issues. It includes a full review of an agency’s: Leadership vision, alignment, and goals Positioninig Roles and responsibilities Brand Service mix Pricing…

Today’s Toughest Challenge

I set out to write about today’s toughest agency challenges and got a bit carried away with the first one I came up with. Of course, it’s about the…

2026 Agency Initiatives

TL;DR Leaders are kicking off 2026 with an aggressive push for new business, with many looking to systemize and streamline their revgen strategy and ops. If you’d like a leg up on improving your revgen strategy this year, check out our Agency Revgen Review. Alongside the rush for new clients, agencies are turning inward to streamline operations, with a considerable number of responses focused on improving internal processes and tools. Finally, there’s a strong push for productization as…

Agency Pulse Results – Fourth Quarter 2025

Get the Latest ResultsDelphi is an insights network designed exclusively for digital agency leaders. How’d other agencies do last quarter? Are pipelines improving? What’s selling well and to who? Join Delphi and get the answers to these questions and more!Fourth...

Acting on Agency Research

There are a ton of moving pieces in the market and a fair bit of uncertainty. This is making it difficult for agency leaders to confidently plan for

“Their no-nonsense approach and accurate assessment of market potential provided our board with crucial insights for our strategic roadmap. Smart templates require smart data, which is what Promethean Research delivered.”

Kevin Goeminne

CEO, CHILI publish

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