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Industry Insights
NEW RESEARCH: 2026 State of Digital Services Report
[ARTICLE TITLE] NEW RESEARCH: Announcing our 2026 State of Digital Services readout and Q&A webinar next Thursday, 3/26. If you participated, use the link in the other email to register. If you missed the survey, you can still purchase a copy of the report and access to the webinar here! SIGN UP: The second quarter is almost here, and that means it’s almost time for another Delphi pulse check. Make sure you’re signed up to get the survey and private readout results. The survey goes live the…
Hold on to Your Seniors
TL;DR SURVEY CLOSING: The State of Digital Services 2026 survey closes Monday, 3/9. Be sure to participate before then to get access to the full report and live readout webinar. Agencies have largely stopped hiring entry-level and junior talent since 2022-23. That gap will show up later as a shortage of mid-level and senior practitioners. At the same time, AI is absorbing the kind of repetitive production work juniors used to do across coding, marketing, and design. Senior talent remains…
What’s Your Minimum Effective Engagement?
TL;DR The 2026 State of Digital Services Survey is live! Participate and get the results for free. We received more interest than expected in our new Revgen 2.0 service, so we will need to move to a waitlist for now. Join the list if you’d like to spend time on something OTHER than constant revgen challenges. AI is increasing pricing pressure, and discounting or “value engineering” scope often leaves clients with work that doesn’t deliver the outcome they want. A Minimum Effective Engagement…
Building Reliable Revgen Machines
Building Reliable Revgen Machines Progress meetings suck when you’re missing targets. They suck even more when it happens multiple times in a row. We’ve seen too many leadership teams have these conversations quarter after quarter for years now. So, we’re designing a new service to help agency teams quickly find and fix key revgen issues. It includes a full review of an agency’s: Leadership vision, alignment, and goals Positioninig Roles and responsibilities Brand Service mix Pricing…
Today’s Toughest Challenge
I set out to write about today’s toughest agency challenges and got a bit carried away with the first one I came up with. Of course, it’s about the…
2026 Agency Initiatives
TL;DR Leaders are kicking off 2026 with an aggressive push for new business, with many looking to systemize and streamline their revgen strategy and ops. If you’d like a leg up on improving your revgen strategy this year, check out our Agency Revgen Review. Alongside the rush for new clients, agencies are turning inward to streamline operations, with a considerable number of responses focused on improving internal processes and tools. Finally, there’s a strong push for productization as…
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