2019 Digital Marketing Agency Outlook

by Jan 19, 2019Guides / Calculators / Tools, Research & Findings

2019 Digital

Marketing

Agency

Outlook

 

Agency executives are optimistic about 2019 but anticipate increased competition. This report connects the dots on the drivers and expectations for the coming year.

Promethean’s View

U.S. executives and owners at digital agencies provided commentary about business conditions in 2018 and their expectations for 2019. Survey respondents reported general optimism around the coming year although many of those surveyed expect to grow via market share gains. However, it is not possible for everyone to take share and this could lead to significantly increased competition among agencies in the coming year.

About This Report

The objective for this report is to better understand agency manager’s expectations for the coming year, along with a review of the last year.

This report is a compilation of responses from agency owners across the United States. An online survey was conducted with the purpose to collect insights from agency leaders to better understand the market in 2018 and gauge their expectations for 2019. This report was published December 2018

Summary & Key Findings

This survey was open to respondents in the United States during October and November of 2018.

The survey focused specifically on the outlook of agency managers. Of the total respondents, 2/3 held the title of CEO, President, Founder, or Owner. The other 1/3 were owner/director/or other c-level executives.

Survey respondents reflected the size of agencies in the marketplace. 40% of respondents were from agencies with 2-10 employees, 36% were from agencies with 11-50 employees, 19% were from agencies with 51-200 employees.

The average agency in the survey has been in business for 13 years.

The main service offered was Web Design / Development. The next most common services were Content Marketing, Search Engine Marketing, Social Media Marketing, Pay Per Click, and Other Traditional Marketing. The least-offered services were Affiliate and Influencer Marketing.

Indicators point to an increase in revenue-per-employee, with results indicating the average is $170k/employee.

The trend away from retainer work continues with 55% of agency work being project-based in 2018.

Web design and development drives the majority of revenues and profits.

Agency executives and owners are optimistic about 2019 and most expect their businesses to improve markedly in the coming year.

Competition among agencies is growing and is expected to intensify throughout 2019. Most agencies expect to grow by taking share at the expense of others.

Access The Full Report

Get instant access to the full 2019 Outlook report

Subscribe

Monthly updates on our latest proprietary research, thinking, and updates designed to give you the information you need to build a more successful agency.

Subscribe

Get the latest research, insights, tools, and resources that make managing a digital agency easier, delivered straight to your inbox.

Related Articles

The Factory – Consultancy Continuum

This post originally appeared in our newsletter on September 13th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. Factory-Consultancy Evaluation Complexity 2.0: The Factory – Consultancy...

Agency Roles, Goals & Structure

Getting the right people in the right seats allows owners and partners to focus their energy on more strategic questions vs. putting out that day’s fire. That additional strategic bandwidth can make all the difference when the market gets choppy.

Financial Metrics for Marketing Agencies

Monitoring the right metrics can make growing a digital agency significantly easier. By regularly monitoring them, and asking the right questions, they can reveal where you should focus your team.

How to Promote a Digital Marketing Agency

Like the cobbler’s children with no shoes or the photographer without family pictures, it’s easy for digital agency owners to overlook their own promotion. Agency owners are experts at elevating their customers’ brands, products, and services and designing growth...

How to Master Qualifying Customers

Customer lead qualification is the process companies follow to predict whether captured leads are interested in their services. Qualifying customers through a well-honed points system can improve lead quality, save resources, and glean better clients.  Before You...

How to Tell a Client Something is Out of Scope

Scope creep is a challenge for many digital agencies. It can quietly kill profit margins, lower morale, and create tension between you and your clients. But if you know how to tell a client something is out of scope, you can turn these situations into...

Creating Your Agency Roadmap

Some people make trip planning seem like an art form. Once they determine their destination, they plot the best route, make “must-do” lists, and assign tasks to fellow travelers. But any master planner will tell you there’s a method to their whirlwind of activity....

Key Digital Agency Tools

Workforce surveys often ask, “Do you have the right tools to do your job?” You can find an almost endless list of digital agency tools to increase efficiency and improve your offerings. Here’s a look at why tools are necessary and some of the top-rated, most prolific...

The Future of Running a Digital Agency

The adage, “The more things change, the more they stay the same,” typically withstands the test of time. Fashion and design trends recycle. Generations display similar developmental patterns. It’s like many facets of life are on repeat. But if you own a digital...

Understanding Monthly Recurring Revenue

Most business owners continually search for strategies they can bank on — figuratively and literally. Whether your digital agency is just starting out or has hit its growth sweet spot, monthly recurring revenue is likely an integral part of your operational and growth...
Share This