Dragon Mode: Activated

Dragon Mode: Activated

Notes from Nick A quick recap of the key topics on digital agency owner’s minds. ​ A few months ago, I wrote about planning for cautious growth, and that advice hasn’t changed. Vetted investments into sales, marketing, and headcount still make sense as companies...
Reducing Agency Complexity (but not too much!)

Reducing Agency Complexity (but not too much!)

Keeping it Simple ​ ​ As shops grow, they become more complex. They have more processes, procedures, and layers of management. Some of this increase in complexity is necessary, but it’s easy to add too much too quickly. This complexity surplus adds friction...
Agency Roles, Goals & Structure

Agency Roles, Goals & Structure

This post originally appeared in our newsletter on July 7th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. As we think about positioning agencies for a potentially turbulent 2023, getting the...