Understanding the mechanics behind digital agency growth allows us to identify weaknesses and optimize growth strategies. We examined the data we gathered from owners of digital marketing and digital service shops over the years and used it to create this framework...
Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...
