Back in January, what seems like a decade ago, we were working with Rachel from Louder Than Ten on a joint research project. We’ve done this kind of thing a few times, where we work with another group to do a deep dive into some specialized part of the digital agency...
On average, digital shops grow 15% annually. That’s the price to play the game. If you grow slower than this, your firm loses market share. But if you grow too fast things start rattling. The sweet spot for healthy growth in this industry appears to be between 20% and...
