NEW RESEARCH: Get the latest 2026 Digital Agency Industry Report
About Promethean Research
A decade of research on the digital agency industry
Our mission is to make it easier to build a successful digital agency. This starts with strategy. We've tracked the digital agency market since 2015. Today, agency owners use our research to grow more reliably, and the SaaS and PaaS firms selling to them use it to win the agency channel.
Founded 2015
Coverage 200k+ Agencies
Impact 1k+ Agencies Helped
Trusted by the agency industry and the brands that serve it
RECENT AGENCY ENGAGEMENTS: Briteweb - Blackbean - HyperDrive - RocketBike - Medium Giant
Who we serve
Two audiences, one source of truth
Our research is the foundation. Agencies use it to grow. SaaS and PaaS companies use it to reach agencies more effectively.
For Digital Agencies
Grow more reliably, with higher margins.
We help agency owners decide what to do, whom to do it for, and how to do more of it with less friction. Engagements typically last one week to three months and focus on positioning, revenue generation, and operational clarity.
For SaaS & PaaS Companies
Activate the 200,000+ agency market.
Through Titan, we help product companies build market intelligence and earn the authority that makes agency leaders pay attention. From TAM/SAM sizing to thought leadership programs that drive pipeline.
By the Numbers
Data-backed advice that the best in the industry rely on
200k+
Agencies in our research universe
1,000+
Agencies helped
10+
Years covering the market
Our research is trusted by consultants at two of the top three management consultancies to round out their industry intelligence, and powers go-to-market for the world's largest hosting company.
About the founder
Hi, I'm Nick
I'm Nick. I run Promethean. A boutique consultancy that helps digital agencies grow more reliably with higher margins and simpler operations.
Since 2015, I’ve helped over 100 digital agency owners better understand their industry and design reliable growth strategies.
Before co-founding Promethean, I worked as an equity analyst at a Wall St. firm where I covered the enterprise software and semiconductor industries. Before that, I spent a bit of time in corporate finance.
When I’m not in the office, you can find me backpacking around the Midwest or making elaborate firewood fine furniture in my woodshop.
Sometimes, you'll find me sharing what I've learned on stage.
A Good Fit
We work best with
Digital Agencies
Most digital agencies already do great work, we help them build the strategic muscles needed to take the next structural leap.
Firm Types
Digital marketing agencies, web development firms, software development shops, and digital design firms.
Agency size
Best fit is 15–250 employees. We occasionally work outside that range when the project calls for it.
Geography
Currently focused on the United States and Canada. Our research covers shops in 100+ countries, and engagements are delivered remotely.
Point of contact
We work directly with leadership teams. Typically, the owner and a few key direct reports.
Project Shape
One week to three months, mixing due diligence, focused strategy sessions, research, and implementation guidance.
Growth posture
We do our best work with teams that prioritize sustainable, repeatable growth over chasing the largest possible number.
SaaS & PaaS Companies
$850B
In software, cloud & media spend influenced by digital agencies each year
If you're a SaaS or PaaS leader who views the agency channel as a strategic input rather than a curiosity, let's chat.
Existing programs
You want more from the agency partner programs, dedicated research, or content plans you're already running.
Agency size
You want a clearer understanding of the agency space and what resonates with agency leaders.
What you want from us
Highly effective content strategies and execution, built by a partner who's spent a decade+ inside this market.
How we work
Research first. Always.
Each of our recommendations is based on over a decade of research on the digital agency industry. That includes our own primary research, our proprietary industry data, and curated secondary sources from across the global digital services economy. We publish an annual industry primer that contains a significant portion of this work.
Proprietary industry research on the digital service industry is refreshed continuously through ad-hoc surveys, quarterly through Delphi, and annually through our longitudinal studies.
Broad-based industry and sector research across the global agency ecosystem
Curated secondary macro research from credible sources outside our research vault
Individual client firm research tailored to each engagement
Stakeholder interviews and surveys to ground every recommendation in your context
Contact Us
Get our latest research and insights on the digital agency industry
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Wil Reynolds
CEO, Seer Interactive