NEW RESEARCH: Get the latest 2026 Digital Agency Industry Report

Research & Consulting for Digital Agencies

Research-anchored consulting engagements for digital agency leadership teams making meaningful strategic decisions.

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Agency Insights Network

A free network for digital agency leaders that finally answers "Is it me or the market?"

The latest agency research

Reports, Playbooks & Guides That Make it Easier to Grow an Agency

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Digital Agency Growth Guide

A practical map covering how digital agencies grow that goes deep into topics like: Agency structure, Growth, pricing, service mix, and headcount benchmarks, Common growth failure points, Specialization, The tactics that growing agencies actually implement, Building an integrated revgen system, Growing through account management, Building a referral engine, How AI is implemented across the revgen functions, And where the market goes from here.

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Digital Agency Industry Report

A full industry primer that includes data and analysis based on our survey research from 1,452 agency leaders, 3,172 agency employees, and observational data from 200k+ agencies worldwide since 2015.

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State of Digital Services 2026

The latest annual report on digital agency financial and operating metrics from 119 digital agencies.

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Designing the Digital Agency

A deep-dive into how agencies are structured and the implications that structure has on strategy and overall agency success.

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Strategic Engagements for Agency Leadership Teams

Tackling Tough Agency Challenges

Two engagement options, calibrated for where you are. Our Growth Review identifies what's blocking your growth and gives you best practices on how to fix it, while our Custom Strategy Creation rebuilds the strategy from the ground up.

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Identify Growth Blockers

Learn what's missing from your revgen strategy and systems and get data-backed advice to fix them.

A focused diagnostic for digital agencies whose growth has plateaued. We benchmark your firm against our network of more than 200,000 agencies, identify the specific constraints limiting your revenue growth, and deliver a prioritized action plan you can execute against.

Best for agencies that know growth is stuck but can't pin down why.

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Transform Your Digital Agency

A deep-dive engagement for agency leadership teams making meaningful strategic decisions. Repositioning, sale or succession preparation, market expansion, capability transformation. We pair primary research and financial modeling with structured stakeholder interviews to produce a defendable strategy your partners agree on.

Best for agencies with at least 20 FTE making a decision worth committing two to four months of leadership attention to.

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Case Studies

Unparalleled ROI For Digital Agencies

Priming an agency for acquisition »

Unlocking reliable growth »

Agency M&A Evaluation »

Repositioning an Agency »

Balancing Sales Velocity and Growth »

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