The Most Common Agency Revgen Issue

The Most Common Agency Revgen Issue

TL;DR Most revgen strategies exist scattered across a bunch of Google docs with no single source of strategic truth to refer back to. This creates friction, which slows growth and reduces profitability. Creating a doc to house high-level summaries of the components of...

How Leadership Impacts Agency Valuation

TL;DR The value of a digital agency is directly related to the quality of its leadership and management. There are three core areas that you need experienced managers to lead: Revgen, Value delivery, and Ops. You can build your management team through acquihires,...