If you are running a digital marketing agency, no doubt your client list has grown, and their needs are expanding exponentially. With demand for digital marketing services at its highest point ever, now is the perfect time to strategically consider how much your...
There are a multitude of factors to consider and explore when establishing or expanding your business. Who will you serve? How and when will you scale up or down? What will your branding convey? What will success look like? During this exciting journey toward reaching...
PUBLISHED OCTOBER 2021 How Marketing Agencies Get Clients We have done the research and can tell you how to add new clients to your portfolio. Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business...
PUBLISHED MAY 2021 Raise your rates and invest wisely Average billing rates haven’t changed in two years, it’s harder than ever to hire, and pipelines are full. If you can’t hire fast enough to meet demand, raising rates is an excellent way to filter out lower-value...
PUBLISHED MARCH 2021 Why would anyone want to work for you? Hiring, one of the most challenging aspects of running a digital shop, is becoming significantly more difficult. Employee retention isn’t getting easier either. Let’s look at why and some steps you can take...
PUBLISHED SEPTEMBER 2020 Growing Faster Than Average The two core pillars that unlock above-average growth rates for digital agencies. On average, digital shops grow 15% annually. That’s the price to play the game. If you grow slower than this, your firm loses market...
