How does your agency add value? Why do your clients hire you? Go deeper than “They needed a website.” They could get a website anywhere. Why do they choose you? It’s surprising how many owners I speak with who don’t have a good answer. This question is at the very...
The number of generalists an agency needs declines as it grows. When agencies are small (<10FTE) everyone in leadership has to wear a lot of hats. It’s a few partners who handle a bit of everything. At this stage, leadership has to be a group of...
This post originally appeared in our newsletter. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. Take our Factory-Consultancy Evaluation & Learn Where Your Agency Lands Complexity 2.0: The...
This post originally appeared in our newsletter on July 7th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. As we think about positioning agencies for a potentially turbulent 2023, getting the...
