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Proprietary research, the latest strategic thinking, and guides for digital shops.
Setting an Hourly Rate for a Digital Marketing Consultant
If you are running a digital marketing agency, no doubt your client list has grown, and their needs are expanding exponentially. With demand for digital marketing services at its highest point ever, now is the perfect time to strategically consider how much your...
How to Calculate a Retainer Fee
There are a multitude of factors to consider and explore when establishing or expanding your business. Who will you serve? How and when will you scale up or down? What will your branding convey? What will success look like? During this exciting journey toward reaching...
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How Marketing Agencies Get Clients
Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them)…
The perfect level of talent for digital shops
Some of the most frequent questions we get from owners and managers of digital shops are around talent. More specifically, when to add specific positions. This post has been on the back burner for a few years and it’s time we put some data out there about how typical digital shops evolve as they grow. We looked back at some of our data on the number of employees by function for 67 digital service firms in the United States.
Raise your rates and invest wisely
Over the years we’ve compiled a sizable amount of pricing data for digital service shops. Because everyone’s size and service mix differ so greatly, we’re looking at self-identified agencies in the United States for this comparison.
Why would anyone want to work for you?
Hiring, one of the most challenging aspects of running a digital shop, is becoming significantly more difficult. Employee retention isn’t getting easier either. Let’s look at why and some steps you can take to help.
2021 Digital Services Outlook
A deep dive into how digital service agencies managed 2020 and their owner’s expectations for 2021.
Digital Agency Resiliency in the Face of a Pandemic
How digital shops weren’t just surviving but thriving through the pandemic.
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