NEW RESEARCH: Get the latest 2025 Digital Agency Industry Report
Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
Deep-dive research reports, playbooks, and guides.
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Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
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The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Surviving & Thriving Through a Tough Market
The State of Digital Services 2025 Survey detailing growth rates, profit margins, hourly rates, and more benchmarks for digital agencies.
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The Digital Agency Webev Trend Report 2024
A survey of 116 agency leaders, developers, and designers about the key trends impacting webdev at digital agencies, including: AI implementation, types of site builds, tool preferences, and more.
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Our Latest Articles & Announcements
New Agency Research: Digital Agencies Face Stiff Headwinds in 2025 After a Tough 2024
State of Digital Services 2025 Executive SummaryDigital agency growth stabilized in 2024 but varied by size. Studio shops returned to long-term growth levels, Small shops maintained slow but steady gains, and Medium and Large agencies experienced mild contractions for...
Agency Benchmarks for Assessing Fragility
Benchmarks to Tell When an Agency's Running Hot It isn’t easy to tell when an agency’s running hot. It’s especially difficult when revgen’s covering everything up. We saw this in 2023. The revgen tide receded, and the bony wreckage of nasty agency metrics littered the...
Stabilizing Digital Agencies With & Without Benchmarks
The easiest way to identify issues at an agency is benchmarking. It’s one of the first steps I take when building growth strategies because it tells me where to dig deeper. Here’s what I evaluate, some questions I ask, and some notes on implications: Revgen Revenue...
PR Brief: Troubles With WordPress
TAKEAWAY The WordPress vs. WP Engine situation is influencing agency leaders to shift away from WordPress and WP Engine, but the overall impact on agencies is expected to be middling. It's essentially creating more work and risk for agencies that offer WordPress sites...
Digital Agency Industry Research 2024
We’ve updated our Digital Agency Industry Report with the latest data on digital shops. This is our primer piece for getting everyone up to speed on the digital agency world. It's been helpful to everyone from the smallest digital shops to the largest agency holding...
Bending, Not Breaking: The State of Digital Services 2024
Agency leaders who participated in the survey already got their copy, but you can grab yours today! For the first time, we’re making these reports available outside of the Promethean-Bureau-Parallax client network. We could tell 2023 was tough while we were in it, but...
Digital Agency Salary Survey
THIS SURVEY HAS CLOSEDWelcome to the 2023 Digital Agency Salary Survey!This survey is a joint project between Promethean Research and the Bureau of Digital. Every digital agency that participates will receive a copy of the final report and an invite to a...
Artificial Intelligence is Disrupting Digital Agencies
How does your agency add value? Why do your clients hire you? Go deeper than “They needed a website.” They could get a website anywhere. Why do they choose you? It’s surprising how many owners I speak with who don’t have a good answer. This question is at the very...
Trust Your Experts
The number of generalists an agency needs declines as it grows. When agencies are small (<10FTE) everyone in leadership has to wear a lot of hats. It’s a few partners who handle a bit of everything. At this stage, leadership has to be a group of...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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Wil Reynolds
CEO, Seer Interactive