RESEARCH + STRATEGY + GUIDES
Proprietary research, the latest strategic thinking, and guides for digital shops.
If you are running a digital marketing agency, no doubt your client list has grown, and their needs are expanding exponentially. With demand for digital marketing services at its highest point ever, now is the perfect time to strategically consider how much your...
There are a multitude of factors to consider and explore when establishing or expanding your business. Who will you serve? How and when will you scale up or down? What will your branding convey? What will success look like? During this exciting journey toward reaching...
Stay up to date with our most recent news and insights. All our latest articles delivered directly to your inbox once a month. The easiest way to stay on top of your industry.
Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them)…
Some of the most frequent questions we get from owners and managers of digital shops are around talent. More specifically, when to add specific positions. This post has been on the back burner for a few years and it’s time we put some data out there about how typical digital shops evolve as they grow. We looked back at some of our data on the number of employees by function for 67 digital service firms in the United States.
Over the years we’ve compiled a sizable amount of pricing data for digital service shops. Because everyone’s size and service mix differ so greatly, we’re looking at self-identified agencies in the United States for this comparison.
Hiring, one of the most challenging aspects of running a digital shop, is becoming significantly more difficult. Employee retention isn’t getting easier either. Let’s look at why and some steps you can take to help.
A deep dive into how digital service agencies managed 2020 and their owner’s expectations for 2021.
How Can We Help?
From Comprehensive growth evaluations, to strategic positioning, to custom market intelligence, and everything in between.