Digital Agency Industry Insights

Proprietary research, the latest strategic thinking, and guides for digital agencies.

Industry-Leading Research

How Digital Agencies Grow

The revgen strategies and tactics agencies use and an exploration of their effectiveness.

Digital Agency Industry Report

An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.

Repeatable Revgen for Digital Agencies

A 92-page guide on how agencies design and develop repeatable revgen systems that deliver sustainable growth.

Digital Services Salary Guide

The latest data on salary shifts, compensation rates, benefits, and more to help you make the best decisions possible when it comes to compensating talent.

The Ultimate Agency Tech Stack

The top tools digital agencies actually use to grow their businesses.

Digital Agencies & AI

Learn how digital shops are actually using AI, how far along they are in implementing it, and the quantifiable impacts they’re seeing. 

Our Latest Articles & Announcements

Digital Agency Salary Survey

THIS SURVEY HAS CLOSEDWelcome to the 2023 Digital Agency Salary Survey!This survey is a joint project between Promethean Research and the Bureau of Digital. Every digital agency that participates will receive a copy of the final report and an invite to a...

Artificial Intelligence is Disrupting Digital Agencies

How does your agency add value? Why do your clients hire you? Go deeper than “They needed a website.” They could get a website anywhere. Why do they choose you? It’s surprising how many owners I speak with who don’t have a good answer. This question is at the very...

Trust Your Experts

​​ The number of generalists an agency needs declines as it grows. ​When agencies are small (<10FTE) everyone in leadership has to wear a lot of hats. It’s a few partners who handle a bit of everything. At this stage, leadership has to be a group of...

The Factory – Consultancy Continuum

This post originally appeared in our newsletter on September 13th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. Factory-Consultancy Evaluation Complexity 2.0: The Factory – Consultancy...

Agency Roles, Goals & Structure

This post originally appeared in our newsletter on July 7th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. As we think about positioning agencies for a potentially turbulent 2023, getting the...

Financial Metrics for Marketing Agencies

There is a core group of KPIs that provide insight into the health of your agency that every owner should track. Benchmarking these financial metrics for marketing against peer-group averages can help you decide where to focus your effort for the most significant...

How to Promote a Digital Marketing Agency

Like the cobbler’s children with no shoes or the photographer without family pictures, it’s easy for digital agency owners to overlook their own promotion. Agency owners are experts at elevating their customers’ brands, products, and services and designing growth...

How to Master Qualifying Customers

Customer lead qualification is the process companies follow to predict whether captured leads are interested in their services. Qualifying customers through a well-honed points system can improve lead quality, save resources, and glean better clients.  Before You...

How to Tell a Client Something is Out of Scope

Scope creep is a challenge for many digital agencies. It can quietly kill profit margins, lower morale, and create tension between you and your clients. But if you know how to tell a client something is out of scope, you can turn these situations into...

Our latest insights on running digital agencies

Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.

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Wil Reynolds

CEO, Seer Interactive