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Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
Deep-dive research reports, playbooks, and guides.
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Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
2025 Digital Agency Web Host Report
Benchmark major hosting platforms on the metrics that matter: security, speed, uptime, support, and total agency fit.
Surviving & Thriving Through a Tough Market
The State of Digital Services 2025 Survey detailing growth rates, profit margins, hourly rates, and more benchmarks for digital agencies.
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The Digital Agency Webev Trend Report 2024
A survey of 116 agency leaders, developers, and designers about the key trends impacting webdev at digital agencies, including: AI implementation, types of site builds, tool preferences, and more.
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Our Latest Articles & Announcements
Futureproofing Digital Agencies
TL;DR Delphi's first paid survey is live! Agency leaders can sign up, get the quarterly pulse results, and participate in optional paid research opportunities. We target a compensation rate of ~$500/hr for valid leader responses. Planning for the future can be a...
From Random to Repeatable: How Agencies Turn Referrals into a Reliable Growth Engine
Referrals remain the most effective source of new business for digital agencies, yet most still treat them as something that happens on its own. When demand is strong, referrals seem abundant. When demand drops, they dry up. That inconsistency is a structural problem....
Right-sized Bets, Experimentation & Pivoting
TL;DR The 4Q Agency Pulse Survey is closed, but we'll share the results with every Delphi member, regardless of participation status! This is a one-time thing for everyone to see what Delphi is all about. Sign up and get the results. There’s been a strong undercurrent...
Analyzing Agency Value
TL;DR Join Delphi, an exclusive insights network for digital agency leaders. The first survey goes out tomorrow 10/1. Sign up, participate, and get the results. Last chance to participate in the Agency Client LTV study. Over 100 agencies have shared their best...
A New Insights Network for Agency Leaders
TL;DR We're launching signups for the Founding Cohort of a new group for agency leaders. We're kicking things off in October with our first quarterly pulse check. It's free for members who participate in quarterly surveys. Founding Cohort spots are open until the...
EX: The Next Step for Agencies
TL;DR We’re building a private insights group for agency leaders interested in real data about what’s going on in the market. Sign up now. For agency leaders who have their strategy, revgen, and structure in place, employee experience (EX) is the next step that can...
Transform Your Agency: Key Steps to a Consultancy Model
TL;DR There are 12 key components to our updated Factory-Consultancy Framework: Project uniqueness Delivery complexity Pricing model Degree of customization Talent mix and cost Staffing difficulty Service maturity Sales cycle Client concentration Revenue...
New Updates to the Factory-Consultancy Continuum for Agencies
TL;DR Last call for the AI survey! We're refreshing our Factory-Consultancy framework Adding zones: Commodity Factory - Speed and volume Procedure Factory - Repeatable processes Frustrating Middle - A mixture of other zones Gray Hair Boutique - Veteran knowledge...
Agency Relevance in an AI World
TL;DR We're doing a micro-survey (<10 questions) on how agencies are pricing and packaging the AI services they're selling to clients. Agencies exist because: client teams are strapped, agencies are ahead on the tech curve, they execute faster, know more about...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
"Best / most valuable updates from anyone in ages. I get hit up soooooo much, keep this kind of newsletter / value up."
Wil Reynolds
CEO, Seer Interactive