Executive Summary The global spread of COVID-19 has impacted the economy with extreme speed and severity. The pandemic has caused consumer spending to contract and has increased unemployment, leading to an economic recession beginning in February. The Federal...
Framing the Challenge The next twelve months can best be described as uncertain. There is a lot we do not know about the COVID-19 virus: how governments will react, how businesses will stay afloat, and what kind of messaging empathizes but does not pander. For some...
The Three Phases We view the disruptions from COVID-19 in three distinct phases of economic activity: Mitigation, Adaptation, and the eventual Return to Growth. During the Mitigation phase, companies must take quick defensive measures like freezing hiring, reducing...
COVID-19 Economic Update Two catalysts in one. Published: March 2020 Unexpected Turbulance The world is going through significant turbulence right now. The spreading of COVID-19 has become top of mind for everyone. First, we hope everyone stays healthy and this virus...
2020 Economic Outlook It’s all about the consumer Published: February 2020 Executive Summary Last year, we noted end market users could potentially reduce “discretionary” spending categories (i.e. advertising, technology, and other variable cost areas) due to...
