Benchmark your digital agency
How do your margins, growth, utilization, staffing, and rates compare with agencies your size? See which figures fall outside the middle half, then bring clearer context to rate reviews, staffing decisions, and annual planning.
Built on 424 survey responses from US and Canadian agencies.
Make better strategic decisions
Set appropriate rates
Compare your standard or blended hourly-rate band with agencies your size. Add your services to see rate ranges and pricing-method use for agencies with a similar service mix when the sample supports it.
Establish realistic targets
Put revenue growth, after-tax net margin, revenue per full-time employee, and average project margin in peer context before reviewing your next targets.
Ground growth plans
Compare employee growth, turnover, contractor mix, and production utilization before revisiting hiring pace, contractor use, or utilization goals.
Give leadership a shared perspective
Bring the same peer comparisons into annual planning, target reviews, and operating conversations.
Benchmark key operating metrics
Our digital agency benchmarking service compares your agency with similarly sized shops across ten operating metrics, hourly rates, and pricing methods to give you a full picture of how your shop stacks up against the market. For each operating metric, we show the median for agencies your size and, when supported, a separate median for agencies with a similar service mix, along with the middle half of responses for each comparison.
Growth and profitability
- Revenue growth
- After-tax net margin
- Revenue per full-time employee
- Average project margin
Clients and team members
- Client tenure
- Full-time employee growth
- Voluntary turnover
- Involuntary turnover
Capacity
- Production utilization
- Contractors as a percent of full-time employees
Rates and pricing
- Your standard or blended hourly rate
- Hourly-rate ranges
- Pricing methods for agencies with a similar service mix, when the sample supports the view
Compare your shop to similar agencies
Start with your agency size
Differently sized agencies tend to have different metrics. We compare each operating and financial metric with responses from similarly-sized agencies to ensure you're getting valid information.
- Studio
0 to 9 - Small
10 to 24 - Medium
25 to 49
Add a service-mix view
Just like size, the services an agency offers can impact their metrics and change what "good" looks like. Add your services and every operating metric can also include a separate Development, Design, Marketing, or Blended comparison when at least 15 responses support it.
- Development
- Design
- Marketing
- Blended
A custom benchmark for your agency
Designed for owners, founders, and senior leaders at US and Canadian digital agencies with fewer than 50 full-time employees.
Who it is for
This benchmark service is specifically tailored for digital agencies in the United States and Canada with fewer than 50 full-time employees. No SaaS or other professional service data is included that could throw off the comparisons.
Based on over a decade of agency research
We've been solely focused on research digital agencies since 2015. Since then, we've identified what works and what successful agencies measure, and we've included that in this benchmarking service.
Compare with agencies your size and type
Benchmark your metrics against agencies your size for a clear view into how your agency stacks up against similar agencies.
How we handle your data
We use the data you enter to generate your report and then we delete it after 30 days. It's never used in any marketing or sales purposes.
From agencies leaders we've worked with
Thanks again for the helpful report. I'm a nerd for this stuff and your analysis is by far the best. I am now on my third stint growing digital agencies and always turn to your work.
Alex FieldSenior Managing Director, Teal MediaNick was very detailed in his approach to our data. We are a heavily data-driven organization with a mix of SaaS and agency. The data provided to us has helped us benchmark against agencies instead of other SaaS businesses. I would highly recommend Promethean.
Jay WhiteDirector of Digital Marketing Services, TravelNet SolutionsPricing and deliverables
- Your metrics compared with agencies your size
- Each entered operating metric shows your result, the median, the middle half, and the sample size
- Add your services to receive a separate view for agencies with a similar service mix across all ten operating metrics
- Hourly-rate ranges by size and service mix, plus pricing-method use by service mix
- Your benchmark as a PDF, emailed once you enter your numbers
Get the full benchmark
or try the free preview firstAfter checkout, we email you a link to a short form. All sales are final once your benchmark has been sent.
What your report includes
Sample page figures are blanked here but they'll appear in your full report.
Frequently asked questions
Answers about the data, comparisons, delivery, and fit.
What does the free preview include?
It shows the revenue-growth comparison for agencies your size. Adding your own growth rate is optional, and no account, email, or payment details are required.
What happens after purchase?
We email you a link to a short form. Enter the figures you have, review them, and confirm. Your benchmark is then created and sent as a PDF by email shortly after you confirm.
How long do you keep my information and my report?
We delete your figures and our copy of the report 30 days after your purchase. The PDF we email you is yours to keep.
What if we don't track one of the metrics?
Leave it blank. The report still shows benchmark data for that metric without comparing it with your agency. Your other comparisons still appear.
What if we have 50 or more full-time employees?
This benchmark is designed for agencies with fewer than 50 full-time employees. If you select 50 or more, we'll direct you to a custom benchmark solution designed specifically for agencies with more than 50 full-time employees.
How current is the data?
The current panel covers calendar years 2022 to 2025. We update it after each annual State of Digital Services survey wave is processed.