Your Digital

Understand your shop’s performance across 16 core metrics that are critical to measuring the health of digital service firms. Designed specifically for:

Digital Marketing Agencies

Web Development Shops

Design Shops

Build A Better Agency

Grow More Predictably

Healthy shops grow at more predictable rates. These 16 core metrics we’ve identified through years of research on digital agencies allow owners to accurately measure their firm’s health and grow with confidence.


Uncover New Opportunities

Identify the key areas where your efforts can have an outsized impact on the growth of your agency. By focusing on these areas of opportunity, agency owners and managers are able to grow their firms more effectively and with less friction.

Obtain Valuable Guidance

Instead of just giving you a bunch of industry averages, this service includes guidance as to what the values should be. For example, most shops underinvest in sales and marketing, so we give you the average investment compared to yours AND what the optimal investment should be.

Benchmarks Specifically Designed For Digital Agencies

Our benchmark data comes from our proprietary research that’s specifically focused on digital agencies like web development shops, design firms, and digital marketing agencies. This gives you more exact comparisons vs. the more general industry data available elsewhere.

Nick was very detailed in his approach to our data. We are a heavily data-driven organization with a mix of SaaS and agency. The data provided to us has helped us benchmark against agencies instead of other SaaS businesses. I would highly recommend Promethean.

Jay White

Director of Digital Marketing Services, TravelNet Solutions

Don’t Manage

in the Dark

It can be incredibly difficult to manage a digital shop and missing key metrics can make it even harder. To fix this, we would always include some sort of benchmarking in our consulting engagements. Now that we’ve been able to automate a decent portion of the process, we’re able to offer it to everyone as a standalone service to help digital agencies:

Improve margins

Break through growth plateaus

Identify and fix high employee turnover

Service Features

We’ve always included benchmarking in our larger consulting packages, but we’ve recently been able to automate a large portion of the data extraction and input which now lets us offer this as a standalone service. This gives agency owners and managers the analysis they need to diagnose the key areas to focus on that’ll have the largest impact on their firms.

A customized Core Benchmark Report for your agency that covers 16 of the most important metrics for healthy firms.

A review call to walk through the report and discuss the most impactful opportunities identified.

A $700 discount on any future Strategy Review or Comprehensive Growth Evaluation consulting that begins within 3 months from the date of purchase.

Service Details

This benchmark report is the result of our research on the digital agency industry since 2015. Since then, we have identified six core revenue generation metrics, four of the most critical operational metrics, and six of the most important financial metrics to gauge the health of an agency.


29-page benchmark report

  • 6 Revenue metrics
  • 4 Operational metrics
  • 6 Financial metrics
  • Industry average values*
  • Peer group values*
  • Promethean guidance on optimal/healthy/suboptimal ranges
  • Historical data*

A presentation and review of the report

  • 1hr zoom call with your team
  • Q&A session

*Values included when appropriate



Timing & Process

The average Core Benchmark takes 1-2 weeks to complete from when we receive the data.

After purchasing this service, you’ll receive a link where you’ll be able to securely enter your information. Expect to spend 45min to an hour sourcing and entering this data.

Once we receive this, we will review it and reach out to schedule the presentation/review call. We’re typically able to get these scheduled within roughly 2 weeks.

Then we calculate and analyze your benchmark data and package it into a report.

Next, we jump on a zoom call with you and your team to review the findings and answer any questions you might have.

Data & Methodology

The metric data in this report is derived from 3,080 data points from 639 firms collected via directly reported agency data, select opt-in client data, and our survey work including:

  • Annual outlook surveys (2018 – 2022)
  • Pandemic impact surveys (2020 – 2021)
  • Benchmark surveys (2019 – 2022)
  • Maturity surveys (2021)

The hourly rate data is derived from online survey work and advertised rate data from 9,858 digital shops in the United States collected from 2020 to 2022.