Growing Faster Than Average

Growing Faster Than Average

On average, digital shops grow 15% annually. That’s the price to play the game. If you grow slower than this, your firm loses market share. But if you grow too fast things start rattling. The sweet spot for healthy growth in this industry appears to be between 20% and...
How Digital Agencies Grow

How Digital Agencies Grow

Understanding the mechanics behind  digital agency growth allows us to identify weaknesses and optimize growth strategies. We examined the data we gathered from owners of digital marketing and digital service shops over the years and used it to create this framework...
Pandemic Pricing Report

Pandemic Pricing Report

Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...
Economic Outlook 2H 2020

Economic Outlook 2H 2020

Executive Summary The global spread of COVID-19 has impacted the economy with extreme speed and severity. The pandemic has caused consumer spending to contract and has increased unemployment, leading to an economic recession beginning in February. The Federal...