Understanding the mechanics behind digital agency growth allows us to identify weaknesses and optimize growth strategies. We examined the data we gathered from owners of digital marketing and digital service shops over the years and used it to create this framework...
Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...
Executive Summary The global spread of COVID-19 has impacted the economy with extreme speed and severity. The pandemic has caused consumer spending to contract and has increased unemployment, leading to an economic recession beginning in February. The Federal...
Getting Salaries Right is Critical Salaries are easily the largest expense at digital shops, making up about 2/3rds of total expenses. Getting this right is critical to a shop’s success. It is difficult to know how much to offer a new employee. There seem to be...
Leading Through Injustice Starting with COVID-19, leading to a global recession, and now national protests over police brutality and racism, to say the first half of 2020 has been challenging would be an immense understatement. The stress everyone is under is...