Metrics That Matter Monitoring the right metrics can make growing a digital agency significantly easier. By regularly monitoring them, and asking the right questions, they can reveal where you should focus your team. One of the biggest challenges we see owners face is...
Summary & Key Findings Digital shops wrapped up a tumultuous 2020 with solid revenue growth and margins. Average revenue growth of 10% Y/Y was led by Small and, surprisingly, Large shops where expanding project sizes provided strong tailwinds. Revenue per employee...
Getting Salaries Right is Critical Salaries are easily the largest expense at digital shops, making up about 2/3rds of total expenses. Getting this right is critical to a shop’s success. It is difficult to know how much to offer a new employee. There seem to be...
Digital Agency Benchmarking Benchmark Your Digital Agency Industry Benchmark Data Our primary research and work has covered over 1,000 digital marketing and digital service firms. Digital Agency Revenue Our analysis puts the vast majority of digital marketing...
Summary & Key Findings In a standard shop of 25 employees, the responsibility of revenue generation typically falls on a partner, the CEO, or sometimes 1-2 salespeople (a Sales Development Representative – SDR, and a closer). There is typically a marketing...
