Getting Salaries Right is Critical Salaries are easily the largest expense at digital shops, making up about 2/3rds of total expenses. Getting this right is critical to a shop’s success. It is difficult to know how much to offer a new employee. There seem to be...
Digital Agency Benchmarking Benchmark Your Digital Agency Industry Benchmark Data Our primary research and work has covered over 1,000 digital marketing and digital service firms. Digital Agency Revenue Our analysis puts the vast majority of digital marketing...
Summary & Key Findings In a standard shop of 25 employees, the responsibility of revenue generation typically falls on a partner, the CEO, or sometimes 1-2 salespeople (a Sales Development Representative – SDR, and a closer). There is typically a marketing...
