Change Has Arrived

Change Has Arrived

Research & Findings

Digital-first or Bust Emerging trends and how shops can evolve to take advantage of them. Here we highlight some major shifts caused by this pandemic. The core theme revolves around how quickly the pandemic has forced firms to take a digital-first approach to their...
Digital Agency Benchmarking Tool

Digital Agency Benchmarking Tool

Guides / Calculators / Tools

Digital Agency Benchmarking Benchmark Your Digital Agency Industry Benchmark Data Our primary research and work has covered over 1,000 digital marketing and digital service firms.  Digital Agency Revenue Our analysis puts the vast majority of digital marketing...
Leading a Digital Shop Through a Pandemic

Leading a Digital Shop Through a Pandemic

Strategy & Planning

Framing the Challenge The next twelve months can best be described as uncertain. There is a lot we do not know about the COVID-19 virus: how governments will react, how businesses will stay afloat, and what kind of messaging empathizes but does not pander. For some...
The Pandemic Economy

The Pandemic Economy

Economic Update

The Three Phases We view the disruptions from COVID-19 in three distinct phases of economic activity: Mitigation, Adaptation, and the eventual Return to Growth. During the Mitigation phase, companies must take quick defensive measures like freezing hiring, reducing...