2020 Economic Outlook

2020 Economic Outlook

Economic Update

2020 Economic Outlook It’s all about the consumer Published: February 2020 Executive Summary Last year, we noted end market users could potentially reduce “discretionary” spending categories (i.e. advertising, technology, and other variable cost areas) due to...
Martech Case Study

Martech Case Study

Case Studies

A Market Sizing Project for CHILI Publish Laying the groundwork for an effective expansion strategy by sizing the martech opportunities in the U.S. and Europe. Introduction CHILI publish developed software for smart artwork and marketing creation and is...
Digital Service Firm Case Study

Digital Service Firm Case Study

Case Studies

A targeted custom research project for Crush & Lovely Building a better web app by assessing the importance of solutions-based journalism. Introduction Crush & Lovely is an impact agency that has been building digital solutions since 2004. C&L had a new...
Digital Marketing Agency Case Study

Digital Marketing Agency Case Study

Case Studies

A strategic consulting project for HyperDrive and FanMail  To merge or not to merge? Protecting value with an outside perspective. Introduction There are two digital marketing firms in this story, HyperDrive and FanMail. They share owners and they’ve been operating...