Summary Most firms employ multiple pricing methods with Hourly, Fixed bid, and Retainers being the most popular. Value based pricing is used by about a third of firms and Points based is rarely used. However, when the question is changed to ask “What is the most...
Digital-first or Bust Emerging trends and how shops can evolve to take advantage of them. Here we highlight some major shifts caused by this pandemic. The core theme revolves around how quickly the pandemic has forced firms to take a digital-first approach to their...
PUBLISHED JULY 2019 Digital Services Outlook Mid-year Update Digital service firm owner’s expectations for hiring increased, while revenue expectations remain relatively unchanged Executive Summary We recently completed a midyear update on the digital services...
2019 Digital Marketing Agency Outlook Agency executives are optimistic about 2019 but anticipate increased competition. This report connects the dots on the drivers and expectations for the coming year. Promethean’s View U.S. executives and owners at...
