Repeatable Revenue Generation Guide

Repeatable Revenue Generation Guide

Summary & Key Findings In a standard shop of 25 employees, the responsibility of revenue generation typically falls on a partner, the CEO, or sometimes 1-2 salespeople (a Sales Development Representative – SDR, and a closer). There is typically a marketing...
COVID-19 Economic Update

COVID-19 Economic Update

COVID-19 Economic Update Two catalysts in one. Published: March 2020 Unexpected Turbulance  The world is going through significant turbulence right now. The spreading of COVID-19 has become top of mind for everyone. First, we hope everyone stays healthy and this virus...
COVID-19 Economic Update

Navigating COVID-19

Navigating COVID-19 Strategies for entering turbulent times associated with the emergence of COVID-19 and the oil price war.  Published: March 2020 Above All, Stay Safe We are entering a stressful time where rapidly changing information can make it difficult to cope...
2020 Economic Outlook

2020 Economic Outlook

2020 Economic Outlook It’s all about the consumer Published: February 2020 Executive Summary Last year, we noted end market users could potentially reduce “discretionary” spending categories (i.e. advertising, technology, and other variable cost areas) due to...
Martech Case Study

Martech Case Study

A Market Sizing Project for CHILI Publish Laying the groundwork for an effective expansion strategy by sizing the martech opportunities in the U.S. and Europe. Introduction CHILI publish developed software for smart artwork and marketing creation and is...