How to Calculate a Retainer Fee

How to Calculate a Retainer Fee

There are a multitude of factors to consider and explore when establishing or expanding your business. Who will you serve? How and when will you scale up or down? What will your branding convey? What will success look like? During this exciting journey toward reaching...
How Marketing Agencies Get Clients

How Marketing Agencies Get Clients

Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them). Their baked-in...
Raise your rates and invest wisely

Raise your rates and invest wisely

If you can’t hire fast enough to meet demand, raising rates is an excellent way to filter out lower-value projects while still boosting your bottom line. If you’re billing less than $150/hr in the U.S. it’s probably time to raise your rates. Reinvesting proceeds from...
Why would anyone want to work for you?

Why would anyone want to work for you?

The war for talent has always been tough. We’ve heard countless times about how difficult it is to find quality talent, even when the offered pay was above standard ranges. So why is hiring becoming more difficult? Remote work is a trend that many companies have...
Growing Faster Than Average

Growing Faster Than Average

On average, digital shops grow 15% annually. That’s the price to play the game. If you grow slower than this, your firm loses market share. But if you grow too fast things start rattling. The sweet spot for healthy growth in this industry appears to be between 20% and...