There are a multitude of factors to consider and explore when establishing or expanding your business. Who will you serve? How and when will you scale up or down? What will your branding convey? What will success look like? During this exciting journey toward reaching...
Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them). Their baked-in...
If you can’t hire fast enough to meet demand, raising rates is an excellent way to filter out lower-value projects while still boosting your bottom line. If you’re billing less than $150/hr in the U.S. it’s probably time to raise your rates. Reinvesting proceeds from...
The war for talent has always been tough. We’ve heard countless times about how difficult it is to find quality talent, even when the offered pay was above standard ranges. So why is hiring becoming more difficult? Remote work is a trend that many companies have...
On average, digital shops grow 15% annually. That’s the price to play the game. If you grow slower than this, your firm loses market share. But if you grow too fast things start rattling. The sweet spot for healthy growth in this industry appears to be between 20% and...
Framing the Challenge The next twelve months can best be described as uncertain. There is a lot we do not know about the COVID-19 virus: how governments will react, how businesses will stay afloat, and what kind of messaging empathizes but does not pander. For some...
