Understanding Your Agency’s Employee Utilization Rate
Modern businesses rely on renowned business thinker Peter Drucker’s pragmatic words, “What gets measured gets managed.” But how do you know you’re measuring the right things at the right time to make the best decisions? Employee Utilization Rate is a key...
How Do Retainers Work?
Perhaps an appropriate follow-up question to, “How do retainers work?” is “DO retainers work?” Simultaneously, you should strategically and purposefully look at how retainers can help your business grow. Retainers are absolutely the best pricing structure in certain...
Setting an Hourly Rate for a Digital Marketing Consultant
If you are running a digital marketing agency, no doubt your client list has grown, and their needs are expanding exponentially. With demand for digital marketing services at its highest point ever, now is the perfect time to strategically consider how much your...
How to Calculate a Retainer Fee
UPDATED WITH NEW 2024 RESEARCH DATA There are a multitude of factors to consider when establishing or expanding your business. Who will you serve? How and when will you scale? What will your branding convey? What will success look like? During this exciting journey,...