Benchmarks to Tell When an Agency’s Running Hot It isn’t easy to tell when an agency’s running hot. It’s especially difficult when revgen’s covering everything up. We saw this in 2023. The revgen tide receded, and the bony wreckage of nasty agency metrics...
The easiest way to identify issues at an agency is benchmarking. It’s one of the first steps I take when building growth strategies because it tells me where to dig deeper. Here’s what I evaluate, some questions I ask, and some notes on implications: Revgen Revenue...
