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Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
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Deep-dive research reports, playbooks, and guides.
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Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
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The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Surviving & Thriving Through a Tough Market
The State of Digital Services 2025 Survey detailing growth rates, profit margins, hourly rates, and more benchmarks for digital agencies.
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The Digital Agency Webev Trend Report 2024
A survey of 116 agency leaders, developers, and designers about the key trends impacting webdev at digital agencies, including: AI implementation, types of site builds, tool preferences, and more.
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
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Digital Service Firm Case Study
A targeted custom research project for Crush & Lovely Building a better web app by assessing the importance of solutions-based journalism. IntroductionCrush & Lovely is an impact agency that has been building digital solutions since 2004. C&L had a new...
Digital Marketing Agency Case Study
A strategic consulting project for HyperDrive and FanMail To merge or not to merge? Protecting value with an outside perspective.IntroductionThere are two digital marketing firms in this story, HyperDrive and FanMail. They share owners and they’ve been operating...
Recession Outlook – Third Quarter 2019
Recession Outlook Third Quarter 2019 The U.S. is unlikely to see a recession in the next 12-months Published: August 2019Executive SummaryOur proprietary recession model predicts a low probability of a recession occurring in 2019 and the first half of 2020, but the...
Digital Services Outlook Update – Second Half 2019
PUBLISHED JULY 2019 Digital Services Outlook Mid-year Update Digital service firm owner’s expectations for hiring increased, while revenue expectations remain relatively unchanged Executive Summary We recently completed a midyear update on the digital services market...
Recession Outlook – Second Quarter 2019
Recession Outlook Second Quarter 2019 The U.S. is unlikely to see an economic correction in the coming year Published: April 2019Executive SummaryOur proprietary recession model continues to show a low probability of a recession occurring in 2019. Supporting U.S....
April Book Recommendations
April Book Recommendations Welcome to Promethean's unoffical book club! Published: April 2019Books We Love This MonthThis month we are focusing on books to read while on vacation, whether you have a beach vacation, road trip or staycation planned- these are easy,...
Strategic Vacations
Strategic Vacations Selecting a vacation policy that takes you further than just the beach Published: April 2019Your Vacation Policy Should Do More For Your FirmA well-implemented vacation policy can help with everything from improving performance, to avoiding...
Employment Trends: A Mixed Bag for Digital Service Firms
Employment Trends: A Mixed Bag for Digital Service Firms Expect continued moderate growth (no recession yet), but also expect payroll costs to outpace productivity gains. Published: March 2019Executive SummaryThe importance of human capital is critical within the...
Recession Outlook – First Quarter 2019
Recession Outlook First Quarter 2019 The U.S. is unlikely to see an economic correction in the coming year Published: February 2019Executive SummaryOur proprietary recession model shows a low probability of a recession occurring in 2019. Supporting the U.S. economic...
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