Digital Agency Industry Insights

Proprietary research, the latest strategic thinking, and guides for digital agencies.

Industry-Leading Research

How Digital Agencies Grow

The revgen strategies and tactics agencies use and an exploration of their effectiveness.

Digital Agency Industry Report

An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.

Repeatable Revgen for Digital Agencies

A 92-page guide on how agencies design and develop repeatable revgen systems that deliver sustainable growth.

Digital Services Salary Guide

The latest data on salary shifts, compensation rates, benefits, and more to help you make the best decisions possible when it comes to compensating talent.

The Ultimate Agency Tech Stack

The top tools digital agencies actually use to grow their businesses.

Digital Agencies & AI

Learn how digital shops are actually using AI, how far along they are in implementing it, and the quantifiable impacts they’re seeing. 

Our Latest Articles & Announcements

Digital Service Firm Case Study

A targeted custom research project for Crush & Lovely Building a better web app by assessing the importance of solutions-based journalism. IntroductionCrush & Lovely is an impact agency that has been building digital solutions since 2004. C&L had a new...

Digital Marketing Agency Case Study

A strategic consulting project for HyperDrive and FanMail  To merge or not to merge? Protecting value with an outside perspective.IntroductionThere are two digital marketing firms in this story, HyperDrive and FanMail. They share owners and they’ve been operating...

Recession Outlook – Third Quarter 2019

Recession Outlook Third Quarter 2019 The U.S. is unlikely to see a recession in the next 12-months Published: August 2019Executive SummaryOur proprietary recession model predicts a low probability of a recession occurring in 2019 and the first half of 2020, but the...

Digital Services Outlook Update – Second Half 2019

PUBLISHED JULY 2019 Digital Services Outlook Mid-year Update Digital service firm owner’s expectations for hiring increased, while revenue expectations remain relatively unchanged Executive Summary We recently completed a midyear update on the digital services market...

Recession Outlook – Second Quarter 2019

Recession Outlook Second Quarter 2019 The U.S. is unlikely to see an economic correction in the coming year Published: April 2019Executive SummaryOur proprietary recession model continues to show a low probability of a recession occurring in 2019. Supporting U.S....

April Book Recommendations

April Book Recommendations Welcome to Promethean's unoffical book club! Published: April 2019Books We Love This MonthThis month we are focusing on books to read while on vacation, whether you have a beach vacation, road trip or staycation planned- these are easy,...

Strategic Vacations

Strategic Vacations Selecting a vacation policy that takes you further than just the beach Published: April 2019Your Vacation Policy Should Do More For Your FirmA well-implemented vacation policy can help with everything from improving performance, to avoiding...

Employment Trends: A Mixed Bag for Digital Service Firms

Employment Trends: A Mixed Bag for Digital Service Firms Expect continued moderate growth (no recession yet), but also expect payroll costs to outpace productivity gains. Published: March 2019Executive SummaryThe importance of human capital is critical within the...

Recession Outlook – First Quarter 2019

Recession Outlook First Quarter 2019 The U.S. is unlikely to see an economic correction in the coming year Published: February 2019Executive SummaryOur proprietary recession model shows a low probability of a recession occurring in 2019. Supporting the U.S. economic...

Our latest insights on running digital agencies

Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.

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Wil Reynolds

CEO, Seer Interactive

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