TL;DR
Webinar: The Ultimate Digital Agency Tech Stack
Join Marija and me Wednesday the 18th as we discuss how digital agency tool needs evolve as agencies grow, plus the top tools digital agencies use to run their shops! Join us live, or register to watch the webinar later. Maybe with a cold drink. Maybe on a beach. Or in a hammock. New Research: The Digital Agency Webdev Trend Report: 2024
We took a deep dive into how agency webdev and design are shifting in light of everything that’s been happening lately (AI). This report details the top trends and how they’re affecting work at digital agencies. Here’s an excerpt from the Executive Summary: Our survey results indicate that AI and automation are significantly transforming the web development and design industry. 52% percent of respondents identified AI as a key trend impacting their work. Developers are increasingly utilizing AI for code generation, with half incorporating it into their workflow, while designers primarily use AI for image editing and enhancement. However, this increased efficiency has heightened client expectations for faster development and tighter project timelines. Thanks to Productive, the report’s free for everyone!
New Service: Research for Digital AgenciesOver the last few months, I’ve expanded our research capabilities for digital agencies. This is work that we do FOR digital shops ON their target markets. It came out of the need for more detailed information when constructing Repeatable Revgen Systems for agency clients. So far, it’s been a lot of market sizing, industry research, ICP development, and buyer committee identification, but it’s incredibly flexible and I think it could help a lot of medium-to-large-sized shops (25+FTEs). There aren’t a lot of parameters around this service right now, but if there’s something you’d like to learn about your target market, reach out, and I’ll see if we can help. All the best, -Nick |
Hold on to Your Seniors
TL;DR SURVEY CLOSING: The State of Digital Services 2026 survey closes Monday, 3/9. Be sure to participate before then to get access to the full report and live readout webinar. Agencies have largely stopped hiring entry-level and junior talent since 2022-23. That gap will show up later as a shortage of mid-level and senior practitioners. At the same time, AI is absorbing the kind of repetitive production work juniors used to do across coding, marketing, and design. Senior talent remains…
