Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
Repeatable Revgen for Digital Agencies
A 92-page guide on how agencies design and develop repeatable revgen systems that deliver sustainable growth.
Digital Services Salary Guide
The latest data on salary shifts, compensation rates, benefits, and more to help you make the best decisions possible when it comes to compensating talent.
The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Digital Agencies & AI
Learn how digital shops are actually using AI, how far along they are in implementing it, and the quantifiable impacts they’re seeing.
Our Latest Articles & Announcements
Change Has Arrived
Digital-first or BustEmerging trends and how shops can evolve to take advantage of them. Here we highlight some major shifts caused by this pandemic. The core theme revolves around how quickly the pandemic has forced firms to take a digital-first approach to their...
Digital Agency Benchmarking Tool
Digital Agency BenchmarkingIndustry Benchmark DataOur primary research and work has covered over 1,000 digital marketing and digital service firms. Digital Agency RevenueOur analysis puts the vast majority of digital marketing agencies in the U.S. at under $5M in...
Leading a Digital Shop Through a Pandemic
Framing the ChallengeThe next twelve months can best be described as uncertain. There is a lot we do not know about the COVID-19 virus: how governments will react, how businesses will stay afloat, and what kind of messaging empathizes but does not pander. For some...
The Pandemic Economy
The Three PhasesWe view the disruptions from COVID-19 in three distinct phases of economic activity: Mitigation, Adaptation, and the eventual Return to Growth. During the Mitigation phase, companies must take quick defensive measures like freezing hiring, reducing...
Repeatable Revenue Generation Guide
Summary & Key FindingsIn a standard shop of 25 employees, the responsibility of revenue generation typically falls on a partner, the CEO, or sometimes 1-2 salespeople (a Sales Development Representative – SDR, and a closer). There is typically a marketing...
COVID-19 Economic Update
COVID-19 Economic Update Two catalysts in one. Published: March 2020 Unexpected Turbulance The world is going through significant turbulence right now. The spreading of COVID-19 has become top of mind for everyone. First, we hope everyone stays healthy and this virus...
Navigating COVID-19
Navigating COVID-19 Strategies for entering turbulent times associated with the emergence of COVID-19 and the oil price war. Published: March 2020Above All, Stay SafeWe are entering a stressful time where rapidly changing information can make it difficult to cope...
2020 Economic Outlook
2020 Economic Outlook It's all about the consumer Published: February 2020 Executive SummaryLast year, we noted end market users could potentially reduce “discretionary” spending categories (i.e. advertising, technology, and other variable cost areas) due to the...
Martech Case Study
A Market Sizing Project for CHILI Publish Laying the groundwork for an effective expansion strategy by sizing the martech opportunities in the U.S. and Europe.IntroductionCHILI publish developed software for smart artwork and marketing creation and is revolutionising...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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Wil Reynolds
CEO, Seer Interactive