A Rock and a Hard Place

Feb 15, 2022

The pinch of rising labor costs and pushback on rate increases has grown into a serious issue for digital shops over the last year. Labor costs have been rising for years but they’ve accelerated recently with the absolute deluge of venture capital investment in 2021 coupled with the Great Resignation. We’ve seen this place immense pressure on digital shops to retain their more senior talent specifically. To protect their margins, we advised owners to raise their rates, but even with inflation around 7% they still experienced pushback.

So how much are salaries really rising?

How much are shops really charging?

Are you paying more and charging less than the next shop?

We added questions to answer exactly that to this year’s Digital Outlook Survey and I can’t wait to share them with everyone who participates. The survey’s open through Thursday at midnight EST.

Last Chance to Take the Outlook Survey

Interested in how much others charge, how much to pay employees, what services are driving profitable shops, and a ton of other key data?

The survey closes at midnight Thursday. It takes about a half hour to complete but if the early data on hourly rates is anything to go by, it’ll be well worth your time.

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