RESEARCH + STRATEGY + GUIDES
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Archive
An archive of our proprietary research, the latest strategic thinking, and guides for digital shops.
Agency Benchmarks for Assessing Fragility
Benchmarks to Tell When an Agency's Running Hot It isn’t easy to tell when an agency’s running hot. It’s especially difficult when revgen’s covering everything up. We saw this in 2023. The revgen tide receded, and the bony wreckage of nasty agency metrics littered the...
Stabilizing Digital Agencies With & Without Benchmarks
The easiest way to identify issues at an agency is benchmarking. It’s one of the first steps I take when building growth strategies because it tells me where to dig deeper. Here’s what I evaluate, some questions I ask, and some notes on implications: Revgen Revenue...
PR Brief: Troubles With WordPress
TAKEAWAY The WordPress vs. WP Engine situation is influencing agency leaders to shift away from WordPress and WP Engine, but the overall impact on agencies is expected to be middling. It's essentially creating more work and risk for agencies that offer WordPress sites...
Digital Agency Industry Research 2024
We’ve updated our Digital Agency Industry Report with the latest data on digital shops. This is our primer piece for getting everyone up to speed on the digital agency world. It's been helpful to everyone from the smallest digital shops to the largest agency holding...
Bending, Not Breaking: The State of Digital Services 2024
Agency leaders who participated in the survey already got their copy, but you can grab yours today! For the first time, we’re making these reports available outside of the Promethean-Bureau-Parallax client network. We could tell 2023 was tough while we were in it, but...
Digital Agency Salary Survey
A study examining how digital agency employees and leaders are compensated.
Artificial Intelligence is Disrupting Digital Agencies
Early indications show AI has a 15-25% productivity boost for production-level employees. If this holds true for agency-wide gains, it could result in an 81% increase in net income for those shops that successfully implement it.
Trust Your Experts
Remove a major growing pain by building trust and realizing that not all opinions are equal.
The Factory – Consultancy Continuum
This post originally appeared in our newsletter on September 13th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. Factory-Consultancy Evaluation Complexity 2.0: The Factory – Consultancy...
Agency Roles, Goals & Structure
Getting the right people in the right seats allows owners and partners to focus their energy on more strategic questions vs. putting out that day’s fire. That additional strategic bandwidth can make all the difference when the market gets choppy.