Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
Repeatable Revgen for Digital Agencies
A 92-page guide on how agencies design and develop repeatable revgen systems that deliver sustainable growth.
Digital Services Salary Guide
The latest data on salary shifts, compensation rates, benefits, and more to help you make the best decisions possible when it comes to compensating talent.
The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Digital Agencies & AI
Learn how digital shops are actually using AI, how far along they are in implementing it, and the quantifiable impacts they’re seeing.
Our Latest Articles & Announcements
PR Brief: Troubles With WordPress
TAKEAWAY The WordPress vs. WP Engine situation is influencing agency leaders to shift away from WordPress and WP Engine, but the overall impact on agencies is expected to be middling. It's essentially creating more work and risk for agencies that offer WordPress sites...
Digital Agency Industry Research 2024
We’ve updated our Digital Agency Industry Report with the latest data on digital shops. This is our primer piece for getting everyone up to speed on the digital agency world. It's been helpful to everyone from the smallest digital shops to the largest agency holding...
Bending, Not Breaking: The State of Digital Services 2024
Agency leaders who participated in the survey already got their copy, but you can grab yours today! For the first time, we’re making these reports available outside of the Promethean-Bureau-Parallax client network. We could tell 2023 was tough while we were in it, but...
Digital Agency Salary Survey
THIS SURVEY HAS CLOSEDWelcome to the 2023 Digital Agency Salary Survey!This survey is a joint project between Promethean Research and the Bureau of Digital. Every digital agency that participates will receive a copy of the final report and an invite to a...
Artificial Intelligence is Disrupting Digital Agencies
How does your agency add value? Why do your clients hire you? Go deeper than “They needed a website.” They could get a website anywhere. Why do they choose you? It’s surprising how many owners I speak with who don’t have a good answer. This question is at the very...
Trust Your Experts
The number of generalists an agency needs declines as it grows. When agencies are small (<10FTE) everyone in leadership has to wear a lot of hats. It’s a few partners who handle a bit of everything. At this stage, leadership has to be a group of...
The Factory – Consultancy Continuum
This post originally appeared in our newsletter on September 13th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. Factory-Consultancy Evaluation Complexity 2.0: The Factory – Consultancy...
Agency Roles, Goals & Structure
This post originally appeared in our newsletter on July 7th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. As we think about positioning agencies for a potentially turbulent 2023, getting the...
Financial Metrics for Marketing Agencies
There is a core group of KPIs that provide insight into the health of your agency that every owner should track. Benchmarking these financial metrics for marketing against peer-group averages can help you decide where to focus your effort for the most significant...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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Wil Reynolds
CEO, Seer Interactive