Published 2024
The Ultimate
Agency Tech Stack
Executive Summary
Agency Tool Evoloution
This evolution is primarily driven by changes in knowledge transfer and process sophistication. The key takeaway from this research is that an all-in-one agency management suite is the right call for almost every agency. Between the individual tool savings and the ability to easily understand the agency’s health, these systems have become robust enough that they’re quickly becoming table stakes in the industry.
For those who wish to hold out on adopting an AIO agency management platform, there’s the component software route. While there are thousands of tools available to the modern digital agency, we will be focusing on the ones that have been recommended the most by digital agency leaders in our research and network.
The top tools digital agencies use to run their shops
Popular != Best.
Just because a lot of shops are using a specific tool doesn’t mean it’s the right one for the job.
What would it look like if we were to build the ultimate tech stack of agency tools?
To find out, we looked back at our survey research with 220 digital agencies and combined it with what agency leaders in our network had to say about some of their favorite tools.
Agencies Surveyed
Top Agency Tools
“Thanks again for the helpful report. I’m a nerd for this stuff and your analysis is by far the best. I am now on my third stint growing digital agencies and always turn to your work.”
Alex Field
Senior Managing Director, Teal Media
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