Promethean Research Media Kit

Logos & Marks

Core Messages

Promethean Research is a boutique consultancy specializing in strategic growth for digital agencies. Founded in 2015 by Nicholas Petroski, the firm combines deep industry research with tailored strategy development to help agencies achieve sustainable growth and improved margins.

Beyond its agency work, Promethean Research also helps SaaS, PaaS, consultants, investors, and others that sell to and through digital agencies. This work is housed under their Titan sub-brand.

Promethean Research aims to make building a successful digital agency easier by providing strategies grounded in comprehensive industry research. The firm focuses on helping agency owners craft research-based strategic directions, understand their target audiences, and build efficient operations.

Contact & Links

Welcome – Market defining strategies for digital agencies

https://www.linkedin.com/company/promethean-research

https://www.linkedin.com/in/nicholaspetroski/

History & Bios

2015 – Founded in Akron, Ohio
Nicholas Petroski established Promethean Research with the goal of providing strategic clarity to digital agencies through high-quality research and consulting. The firm begins as a solo advisory practice focused on uncovering core truths about agency pricing, positioning, and growth.

2015–2018 – Early Agency Research Work
Promethean does private survey and interview work with small and mid-sized digital agencies across the U.S. They use this work to refine their strategic frameworks. During this period, the firm experimented with different delivery formats, including strategic roadmaps, audits, and custom workshops.

2019 – Launch of First Public Industry Benchmark Figures
The firm publishes its first proprietary agency benchmarks, aggregating data from client engagements and industry surveys. This positions Promethean as one of the few firms actively quantifying the digital agency landscape.

2020 – COVID Response and Growth
As agencies face uncertainty during the pandemic, Promethean sees increased demand for advisory services tied to resilience, service-line pivots, and retainer pricing strategies. Research services expand, and the firm deepens its data capabilities.

2021 – First Public-Facing Reports Released
Promethean publishes its inaugural Digital Agency Industry Report, offering public access to agency trend data and operational insights. This positions the firm as a thought leader and data source for the industry.

2022 – Expansion of Research Footprint
With consistent subscriber interest and enterprise inquiries, Promethean broadens its research scope to include client demand trends, tech adoption, and service-specific profitability. Agency leaders worldwide use Promethean reports to guide strategic planning and board-level discussions.

2023 – Formalization of the RevGen Review
The firm launches the RevGen Review, a structured framework for assessing and improving agency revenue generation systems. This offering becomes a key driver of advisory engagement as agencies get a data-driven view into their revgen operations and strategies.

2024 – Broader Research Availability

In 2024, Promethean Research solidified its position as a leading authority in digital agency strategy and benchmarking. Their release of Bending, Not Breaking: The State of Digital Services 2024 provided a comprehensive 39-page analysis of the challenges and growth patterns within the digital agency sector. The report dove into revenue growth rates, service mix shifts, pricing methods, profitability, efficiency, team dynamics, and the impact of artificial intelligence on agencies.

For the first time, Promethean made this report accessible beyond its traditional client network via its newly released research shop, signaling its broader relevance and demand across the industry.

The company made several other reports available beyond its client network, including: How Digital Agencies Grow, The Ultimate Agency Tech Stack, and the Digital Services Salary Guide 2024.

2024 marked a new, broader approach to research distribution with the idea of making strategically important information available to more agencies across the world.

2025 – Titan Project Launched to Support Enterprise Understanding of the Agency Space
Promethean introduces the Titan initiative, a specialized research and strategy program designed to help SaaS and PaaS firms better understand the agency world through custom research and author industry-leading thought leadership content that agency teams demand.

Nicholas Petroski is the founder of Promethean Research, a boutique consultancy based in Akron, Ohio, that specializes in helping digital agencies achieve sustainable growth and improved margins through data-driven strategies. Since founding the firm in 2015, Nicholas has assisted over 100 digital agency owners in better understanding their industry and charting more effective paths to success.

Before establishing Promethean Research, Nicholas worked as an equity analyst at a Wall Street firm, where he covered the enterprise software and semiconductor industries. This experience gave him a strong analytical background that he now applies to the digital agency sector.

Nicholas is also known for his contributions to industry discussions and events. He has shared his insights on digital agency growth and trends through various platforms, including podcasts and conferences.

Outside of his professional endeavors, Nicholas enjoys backpacking around the Midwest and woodworking in his spare time.

Nicholas Petroski is the founder of Promethean Research, a consultancy that produces the most trusted strategic research in the digital agency industry. He works with agency leaders to solve complex growth, pricing, and positioning challenges and is best known for the widely read State of Digital Services [https://research.prometheanresearch.com/products/surviving-thriving-through-a-tough-market-state-of-digital-services-2025] and Digital Agency Industry Reports [https://prometheanresearch.com/2025-digital-agency-industry-report/].