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Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
Deep-dive research reports, playbooks, and guides.
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Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
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The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Surviving & Thriving Through a Tough Market
The State of Digital Services 2025 Survey detailing growth rates, profit margins, hourly rates, and more benchmarks for digital agencies.
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The Digital Agency Webev Trend Report 2024
A survey of 116 agency leaders, developers, and designers about the key trends impacting webdev at digital agencies, including: AI implementation, types of site builds, tool preferences, and more.
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Our Latest Articles & Announcements
Understanding Monthly Recurring Revenue
Most business owners continually search for strategies they can bank on — figuratively and literally. Whether your digital agency is just starting out or has hit its growth sweet spot, monthly recurring revenue is likely an integral part of your operational and growth...
How Does an Ad Agency Make Money?
Isn’t it amazing when you’re thinking about buying a product, and it pops up on your Instagram feed? It’s like a sign that you’re supposed to have that L.U.C. watch or take that vacation or upgrade to a new Cayenne. Algorithms...
Understanding Your Agency’s Employee Utilization Rate
Modern businesses rely on renowned business thinker Peter Drucker’s pragmatic words, “What gets measured gets managed.” But how do you know you're measuring the right things at the right time to make the best decisions? Employee Utilization Rate is a key indicator of...
How Do Retainers Work?
Perhaps an appropriate follow-up question to, “How do retainers work?” is “DO retainers work?” Simultaneously, you should strategically and purposefully look at how retainers can help your business grow. Retainers are absolutely the best pricing structure in certain...
Setting an Hourly Rate for a Digital Marketing Consultant
If you are running a digital marketing agency, no doubt your client list has grown, and their needs are expanding exponentially. With demand for digital marketing services at its highest point ever, now is the perfect time to strategically consider how much your...
How to Calculate a Retainer Fee
UPDATED WITH NEW 2025 RESEARCH DATA There are a multitude of factors to consider when establishing or expanding your business. Who will you serve? How and when will you scale? What will your branding convey? What will success look like? During this exciting journey,...
How Marketing Agencies Get Clients
Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them). Their baked-in...
The perfect level of talent for digital shops
Core questionWhat's the correct talent mix for your shop?How many developers do you need? When should you add an account manager? Do you have too many designers? What about sales? Some of the most frequent questions we get from owners and managers of digital shops are...
Raise your rates and invest wisely
If you can’t hire fast enough to meet demand, raising rates is an excellent way to filter out lower-value projects while still boosting your bottom line. If you’re billing less than $150/hr in the U.S. it’s probably time to raise your rates. Reinvesting proceeds from...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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CEO, Seer Interactive