Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
Repeatable Revgen for Digital Agencies
A 92-page guide on how agencies design and develop repeatable revgen systems that deliver sustainable growth.
Digital Services Salary Guide
The latest data on salary shifts, compensation rates, benefits, and more to help you make the best decisions possible when it comes to compensating talent.
The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Digital Agencies & AI
Learn how digital shops are actually using AI, how far along they are in implementing it, and the quantifiable impacts they’re seeing.
Our Latest Articles & Announcements
How Do Retainers Work?
Perhaps an appropriate follow-up question to, “How do retainers work?” is “DO retainers work?” Simultaneously, you should strategically and purposefully look at how retainers can help your business grow. Retainers are absolutely the best pricing structure in certain...
Setting an Hourly Rate for a Digital Marketing Consultant
If you are running a digital marketing agency, no doubt your client list has grown, and their needs are expanding exponentially. With demand for digital marketing services at its highest point ever, now is the perfect time to strategically consider how much your...
How to Calculate a Retainer Fee
UPDATED WITH NEW 2024 RESEARCH DATA There are a multitude of factors to consider when establishing or expanding your business. Who will you serve? How and when will you scale? What will your branding convey? What will success look like? During this exciting journey,...
How Marketing Agencies Get Clients
Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them). Their baked-in...
The perfect level of talent for digital shops
Core questionWhat's the correct talent mix for your shop?How many developers do you need? When should you add an account manager? Do you have too many designers? What about sales? Some of the most frequent questions we get from owners and managers of digital shops are...
Raise your rates and invest wisely
If you can’t hire fast enough to meet demand, raising rates is an excellent way to filter out lower-value projects while still boosting your bottom line. If you’re billing less than $150/hr in the U.S. it’s probably time to raise your rates. Reinvesting proceeds from...
Why would anyone want to work for you?
The war for talent has always been tough. We’ve heard countless times about how difficult it is to find quality talent, even when the offered pay was above standard ranges. So why is hiring becoming more difficult? Remote work is a trend that many companies have...
2021 Digital Services Outlook
Summary & Key FindingsDigital shops wrapped up a tumultuous 2020 with solid revenue growth and margins. Average revenue growth of 10% Y/Y was led by Small and, surprisingly, Large shops where expanding project sizes provided strong tailwinds. Revenue per employee...
Digital Agency Resiliency in the Face of a Pandemic
Back in January, what seems like a decade ago, we were working with Rachel from Louder Than Ten on a joint research project. We’ve done this kind of thing a few times, where we work with another group to do a deep dive into some specialized part of the digital agency...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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Wil Reynolds
CEO, Seer Interactive