Digital Agency Industry Insights
Proprietary research, the latest strategic thinking, and guides for digital agencies.
Industry-Leading Research
How Digital Agencies Grow
The revgen strategies and tactics agencies use and an exploration of their effectiveness.
Digital Agency Industry Report
An overview of the digital agency industry covering key themes, composition, revenue, profitability, salaries, and more.
Repeatable Revgen for Digital Agencies
A 92-page guide on how agencies design and develop repeatable revgen systems that deliver sustainable growth.
Digital Services Salary Guide
The latest data on salary shifts, compensation rates, benefits, and more to help you make the best decisions possible when it comes to compensating talent.
The Ultimate Agency Tech Stack
The top tools digital agencies actually use to grow their businesses.
Digital Agencies & AI
Learn how digital shops are actually using AI, how far along they are in implementing it, and the quantifiable impacts they’re seeing.
Our Latest Articles & Announcements
Agency Roles, Goals & Structure
This post originally appeared in our newsletter on July 7th, 2022. Sign up to get our latest research, insights, tools, and resources delivered straight to your inbox twice a month. As we think about positioning agencies for a potentially turbulent 2023, getting the...
Financial Metrics for Marketing Agencies
There is a core group of KPIs that provide insight into the health of your agency that every owner should track. Benchmarking these financial metrics for marketing against peer-group averages can help you decide where to focus your effort for the most significant...
How to Promote a Digital Marketing Agency
Like the cobbler’s children with no shoes or the photographer without family pictures, it’s easy for digital agency owners to overlook their own promotion. Agency owners are experts at elevating their customers’ brands, products, and services and designing growth...
How to Master Qualifying Customers
Customer lead qualification is the process companies follow to predict whether captured leads are interested in their services. Qualifying customers through a well-honed points system can improve lead quality, save resources, and glean better clients. Before You...
How to Tell a Client Something is Out of Scope
Scope creep is a challenge for many digital agencies. It can quietly kill profit margins, lower morale, and create tension between you and your clients. But if you know how to tell a client something is out of scope, you can turn these situations into...
Creating Your Agency Roadmap
Some people make trip planning seem like an art form. Once they determine their destination, they plot the best route, make “must-do” lists, and assign tasks to fellow travelers. But any master planner will tell you there’s a method to their whirlwind of activity....
Key Digital Agency Tools
Workforce surveys often ask, “Do you have the right tools to do your job?” You can find an almost endless list of digital agency tools to increase efficiency and improve your offerings. Here’s a look at why tools are necessary and some of the top-rated, most prolific...
The Future of Running a Digital Agency
The adage, “The more things change, the more they stay the same,” typically withstands the test of time. Fashion and design trends recycle. Generations display similar developmental patterns. It’s like many facets of life are on repeat. But if you own a digital...
Understanding Monthly Recurring Revenue
Most business owners continually search for strategies they can bank on — figuratively and literally. Whether your digital agency is just starting out or has hit its growth sweet spot, monthly recurring revenue is likely an integral part of your operational and growth...
Our latest insights on running digital agencies
Exclusive research opportunities, thoughts, and advice on the digital agency industry every two weeks.
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CEO, Seer Interactive