We’ve updated our Digital Agency Industry Report with the latest data on digital shops. This is our primer piece for getting everyone up to speed on the digital agency world. It’s been helpful to everyone from the smallest digital shops to the largest agency holding companies and just about everyone in between.
Beyond agencies, this compilation piece has been used by consultants at two out of the top three management consultancies, four of the top ten PE firms, many of the largest tech companies, and just about every agency coach/consultant.
This is the cheat code for getting up to speed quickly on the high-level details of the digital agency world.
In it, we cover:
- The top ten key themes and drivers shaping the digital agency world.
- An overview of the average digital agency size in the United States and Canada.
- How the average digital agency is structured.
- When agencies hire for specific roles.
- The average agency revenue growth rate.
- How much digital agencies spend on sales and marketing.
- Average digital agency hourly rates.
- How agencies price their services (Fixed-fee, value-based, hourly, and performance-based).
- The average revenue per employee for digital agencies.
- How agencies position themselves.
- How many digital agencies specialize by industry/vertical and by services.
- The average profit margin for digital agencies.
- Average digital agency salaries.
- How much agency owners make.
- And more!
Check out the full 2024 Digital Agency Industry Report and get up to speed on how the industry is shifting.
