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# Promethean Research

Market defining strategies for digital agencies

## Sitemaps

- [XML Sitemap](https://prometheanresearch.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Scoring Agency Revgen Systems](https://prometheanresearch.com/scoring-agency-revgen-systems/)
- [What Pink Cleats Teach Us About AI's Shortcomings](https://prometheanresearch.com/what-pink-cleats-teach-us-about-ais-shortcomings/)
- [How to Calculate a Retainer Fee](https://prometheanresearch.com/how-to-calculate-a-retainer-fee/) - Before learning how to calculate a retainer fee, you start with your hourly rate. Then you can begin to determine the best retainer fee for your agency.
- [Three Core Frameworks for Growing Accounts](https://prometheanresearch.com/three-core-frameworks-for-growing-accounts/)
- [Pricing Models Follow Agency Archetypes](https://prometheanresearch.com/pricing-models-follow-agency-archetypes/)
- [The Divide Between Agencies Is Widening](https://prometheanresearch.com/the-divide-between-agencies-is-widening/)
- [New Updates to the Factory-Consultancy Continuum for Agencies](https://prometheanresearch.com/new-updates-to-the-factory-consultancy-continuum-for-agencies/)
- [The 2026 Digital Agency Growth Guide Is Live](https://prometheanresearch.com/2026-digital-agency-growth-guide-launch/) - Our 2026 Digital Agency Growth Guide is live and free. 10+ years of research on the revgen systems that drive reliable, profitable agency growth.
- [Value-Based Pricing Was Supposed to Save Us](https://prometheanresearch.com/value-based-pricing-was-supposed-to-save-us/)
- [Most Agencies Reorganize by Accident. Here's What That's Costing Them.](https://prometheanresearch.com/digital-agency-structure-by-accident/) - Most digital agencies grow into their org. structure by reflex, not design. Here's what unintentional structure costs in growth, margin, and retention, and how to do it deliberately.
- [What Makes Digital Agencies Grow Faster: 5 Factors From 8 Years of Data](https://prometheanresearch.com/what-makes-digital-agencies-grow-faster/) - Eight years of survey data from 931 digital agencies reveals five factors that consistently predict faster growth. Plus what doesn't move the needle.
- [How Profitable are Digital Agencies?](https://prometheanresearch.com/how-profitable-are-digital-agencies/) - Digital agencies averaged 13% after-tax net margins in 2025, but profitability varies sharply by size, service mix, and delivery efficiency. See the latest agency benchmarks.
- [What Is an Ideal Referrer Profile? Definition & Framework](https://prometheanresearch.com/ideal-referrer-profile/) - An Ideal Referrer Profile (IRP) defines who can reliably introduce your agency to its ideal clients. The five-component framework, based on research with 1,452 agencies, plus how to build your first IRP.
- [The Average Agency Is Getting Bigger](https://prometheanresearch.com/the-average-agency-is-getting-bigger/)
- [Who Cares How Many Agencies Exist?](https://prometheanresearch.com/who-cares-how-many-agencies-exist/)
- [Building Reliable Revgen Machines](https://prometheanresearch.com/building-reliable-revgen-machines/)
- [NEW RESEARCH: 2026 State of Digital Services Report](https://prometheanresearch.com/new-research-2026-state-of-digital-services-report/)
- [Agency Pulse Results - Fourth Quarter 2025](https://prometheanresearch.com/agency-pulse-results-fourth-quarter-2025/)
- [From Random to Repeatable: How Agencies Turn Referrals into a Reliable Growth Engine](https://prometheanresearch.com/from-random-to-repeatable-how-agencies-turn-referrals-into-a-reliable-growth-engine/)
- [Right-sized Bets, Experimentation & Pivoting](https://prometheanresearch.com/right-sized-bets-experimentation-pivoting/)
- [New Agency Research: Clear Leaders & A Crowded Middle - 2025 Digital Agency Web Host Report](https://prometheanresearch.com/new-agency-research-clear-leaders-a-crowded-middle-2025-digital-agency-web-host-report/)
- [New Agency Research: Digital Agencies Face Stiff Headwinds in 2025 After a Tough 2024](https://prometheanresearch.com/new-agency-research-digital-agencies-face-stiff-headwinds-in-2025-after-a-tough-2024/)
- [Agency Benchmarks for Assessing Fragility](https://prometheanresearch.com/agency-benchmarks-for-assessing-fragility/)
- [Stabilizing Digital Agencies With & Without Benchmarks](https://prometheanresearch.com/stabilizing-digital-agencies-with-without-benchmarks/)
- [Agency Revgen Elegance and WTF WordPress?](https://prometheanresearch.com/agency-revgen-elegance-and-wtf-wordpress/)
- [Digital Agency Industry Research 2024](https://prometheanresearch.com/digital-agency-industry-research-2024/)
- [Bending, Not Breaking: The State of Digital Services 2024](https://prometheanresearch.com/the-state-of-digital-services-2024-bending-not-breaking/)
- [Digital Agency Salary Survey](https://prometheanresearch.com/digital-agency-salary-survey/)
- [Artificial Intelligence is  Disrupting Digital Agencies](https://prometheanresearch.com/artificial-intelligence-is-disrupting-digital-agencies/)
- [Trust Your Experts](https://prometheanresearch.com/trust-your-experts/)
- [The Factory – Consultancy Continuum](https://prometheanresearch.com/the-factory-consultancy-continuum/) - Digital shops exist along a continuum of complexity. At one end, you have the factory-style shops and at the other end, consultancy-style shops.
- [Financial Metrics for Marketing Agencies](https://prometheanresearch.com/financial-metrics-for-marketing-agencies/) - Monitoring the right metrics can make growing a digital agency significantly easier. By regularly monitoring them, and asking the right questions, they can reveal where you should focus your team.
- [How to Tell a Client Something is Out of Scope](https://prometheanresearch.com/how-to-tell-a-client-something-is-out-of-scope/) - Scope creep happens to most of us, but can be a frustrating experience. Knowing how to tell a client something is out of scope gives you a strategic advantage.
- [How Does an Ad Agency Make Money?](https://prometheanresearch.com/how-does-an-ad-agency-make-money/) - Agencies must calibrate their pricing model, service offerings, and market demands to understand exactly how does an ad agency make money.
- [How Marketing Agencies Get Clients](https://prometheanresearch.com/how-marketing-agencies-get-clients/) - There are no shortcuts when it comes to how your marketing agency gets clients. But our research does help send you in the right direction.
- [The perfect level of talent for digital shops](https://prometheanresearch.com/the-perfect-level-of-talent-for-digital-shops/) - Digital marketing firms, software development shops, and digital design shops tend to evolve along somewhat-similar paths. In this article we're exploring how...
- [Raise your rates and invest wisely](https://prometheanresearch.com/raise-your-rates-and-invest-wisely/) - Average billing rates haven’t changed in two years, it’s harder than ever to hire, and pipelines are full.
- [Why would anyone want to work for you?](https://prometheanresearch.com/why-would-anyone-want-to-work-for-you/) - Hiring, one of the most challenging aspects of running a digital shop, is becoming significantly more difficult.
- [2021 Digital Services Outlook](https://prometheanresearch.com/2021-digital-services-outlook/) - A deep dive into how digital service agencies managed 2020 and their owner's expectations for 2021.
- [Digital Agency Resiliency in the Face of a Pandemic](https://prometheanresearch.com/the-genesis-of-the-pattern-report/) - How digital shops weren’t just surviving but thriving through the pandemic.
- [Growing Faster Than Average](https://prometheanresearch.com/growing-faster-than-average/) - The two core pillars that unlock above-average growth rates for digital agencies.
- [How Digital Agencies Grow](https://prometheanresearch.com/how-digital-agencies-grow/) - A detailed look at the strategies and industry average growth rates for digital marketing agencies and software development shops.
- [Pandemic Pricing Report](https://prometheanresearch.com/pandemic-pricing-report/) - New research on how the pandemic is reshaping how digital marketing agencies and digital service shops price their services.
- [Economic Outlook 2H 2020](https://prometheanresearch.com/economic-outlook-2h-2020/) - A multi-scenario analysis of the U.S. economy for the second half of 2020, an update to our pandemic expectations, and an updated industry outlook.
- [Digital Firm Employee Salary Estimator](https://prometheanresearch.com/digital-firm-employee-salary-estimator/) - Digital shop salary estimator based on proprietary research from over 1,000 salaries.
- [Lead or Step Aside](https://prometheanresearch.com/lead-or-step-aside/) - You don’t have the luxury of sitting this out.
- [Change Has Arrived](https://prometheanresearch.com/change-has-arrived/) - Emerging trends and how digital shops can take advantage of them.
- [Digital Agency Benchmarking Tool](https://prometheanresearch.com/digital-agency-benchmarking-tool/) - Benchmark your firm against our proprietary data set of more than 1,000 firms.
- [Leading a Digital Shop Through a Pandemic](https://prometheanresearch.com/leading-a-digital-shop-through-a-pandemic/) - Minimizing risks and finding growth during uncertain times by framing the challenge, understanding the phases, taking deliberate actions, avoiding pitfalls.
- [The Pandemic Economy](https://prometheanresearch.com/the-pandemic-economy/) - Multiple Phases, an Industry Minefield, & All the Cash the Fed Can Print.
- [Repeatable Revenue Generation Guide](https://prometheanresearch.com/repeatable-revenue-generation-guide-post/) - A step-by-step guide to moving beyond referrals for digital service, marketing, and design firms.
- [COVID-19 Economic Update](https://prometheanresearch.com/covid-19-economic-update/) - The world is going through significant turbulence right now. The spreading of COVID-19 has become top of mind for everyone. First,...
- [Navigating COVID-19](https://prometheanresearch.com/navigating-covid-19/) - Strategies for entering turbulent times associated with the emergence of COVID-19 and the oil price war.
- [2020 Economic Outlook](https://prometheanresearch.com/2020-economic-outlook/) - The U.S. consumer has been the key supporter of economic growth, driven by employment and wage growth.
- [Martech Case Study](https://prometheanresearch.com/martech-case-study/) - A market research project for Chili Publish. Laying the groundwork for an effective expansion strategy by sizing the martech opportunities in the U.S. and Europe
- [Digital Service Firm Case Study](https://prometheanresearch.com/digital-service-firm-case-study/) - A targeted custom research project for Crush & Lovely. Building a better web app by assessing the importance of solutions-based journalism.
- [Digital Marketing Agency Case Study](https://prometheanresearch.com/digital-marketing-agency-case-study/) - To merge or not to merge? A strategic consulting project for HyperDrive and FanMail. Protecting value with an outside perspective.
- [Recession Outlook - Third Quarter 2019](https://prometheanresearch.com/recession-outlook-third-quarter-2019/) - Our proprietary recession model predicts a low probability of a recession occurring in 2019 and the first half of 2020 but, the U.S. economy has become increasingly fragile over 2019.
- [Digital Services Outlook Update - Second Half 2019](https://prometheanresearch.com/digital-services-outlook-update-second-half-2019/) - Digital service firm owners’ expectations for hiring increased, while revenue expectations remain relatively unchanged
- [Recession Outlook - Second Quarter 2019](https://prometheanresearch.com/recession-outlook-second-quarter-2019/)
- [April Book Recommendations](https://prometheanresearch.com/april-book-recommendations/)
- [Strategic Vacations](https://prometheanresearch.com/strategic-vacations/)
- [Employment Trends: A Mixed Bag for Digital Service Firms](https://prometheanresearch.com/employment-trends-effects-on-digital-service-firms/)
- [Recession Outlook - First Quarter 2019](https://prometheanresearch.com/recession-outlook-first-quarter-2019/)
- [2019 Digital Marketing Agency Outlook](https://prometheanresearch.com/2019-digital-marketing-agency-outlook-post/) - Agency executives are optimistic about 2019 but anticipate increased competition. This report connects the dots on the drivers and expectations for the coming year.
- [Is another recession on the way or are the headlines overblown?](https://prometheanresearch.com/is-another-recession-on-the-way-or-are-the-headlines-overblown/)
- [Hold on to Your Seniors](https://prometheanresearch.com/hold-on-to-your-seniors/)
- [What's Your Minimum Effective Engagement?](https://prometheanresearch.com/whats-your-minimum-effective-engagement/)
- [Today’s Toughest Challenge](https://prometheanresearch.com/todays-toughest-challenge/)
- [2026 Agency Initiatives](https://prometheanresearch.com/2026-agency-initiatives/)
- [Acting on Agency Research](https://prometheanresearch.com/acting-on-agency-research/)
- [Futureproofing Digital Agencies](https://prometheanresearch.com/futureproofing-digital-agencies/)
- [Analyzing Agency Value](https://prometheanresearch.com/analyzing-agency-value/)
- [A New Insights Network for Agency Leaders](https://prometheanresearch.com/a-new-insights-network-for-agency-leaders/)
- [EX: The Next Step for Agencies](https://prometheanresearch.com/ex-the-next-step-for-agencies/)
- [Transform Your Agency: Key Steps to a Consultancy Model](https://prometheanresearch.com/transform-your-agency-key-steps-to-a-consultancy-model/)
- [Reliable Profitability for Digital Agencies](https://prometheanresearch.com/reliable-profitability-for-digital-agencies/)
- [A Rock and a Hard Place](https://prometheanresearch.com/a-rock-and-a-hard-place/)
- [When has a mission/vision statement ever helped anyone?](https://prometheanresearch.com/when-has-a-mission-vision-statement-ever-helped-anyone/)
- [Pricing Digital Services – Rates and Methods](https://prometheanresearch.com/pricing-digital-services-rates-and-methods/)
- [Buying Digital Agencies Can Destroy Value](https://prometheanresearch.com/buying-digital-agencies-can-destroy-value/)
- [New Agency Economics - Margins Are Shifting](https://prometheanresearch.com/new-agency-economics-margins-are-shifting/)
- [How Much Cash Should a Digital Shop Keep Available?](https://prometheanresearch.com/how-much-cash-should-a-digital-shop-keep-available/)
- [Agency Service Mix - Evolution or Extinction](https://prometheanresearch.com/agency-service-mix-evolution-or-extinction/)
- [“We’re preparing for the worst.”](https://prometheanresearch.com/were-preparing-for-the-worst/)
- [Roles, Goals & Agency Structure](https://prometheanresearch.com/roles-goals-agency-structure/)
- [Agencies Shouldn't Run Out of Cash](https://prometheanresearch.com/agencies-shouldnt-run-out-of-cash/)
- [Reducing Agency Complexity (but not too much!)](https://prometheanresearch.com/reducing-agency-complexity-but-not-too-much/)
- [Dragon Mode: Activated](https://prometheanresearch.com/dragon-mode-activated/)
- [Are you a factory or a consultancy?](https://prometheanresearch.com/are-you-a-factory-or-a-consultancy/)
- [Solving the Tough Stuff](https://prometheanresearch.com/solving-the-tough-stuff/)
- [Strategy Chats With Clients](https://prometheanresearch.com/strategy-chats-with-clients/)
- [Trust Your Experts](https://prometheanresearch.com/trust-your-experts-2/)
- [Promethean's '22 in Review](https://prometheanresearch.com/prometheans-22-in-review/)
- [2023 Digital Shop Tools Survey](https://prometheanresearch.com/2023-digital-shop-tools-survey/)
- [2023 Digital Agency Industry Primer](https://prometheanresearch.com/2023-digital-agency-industry-primer/)
- [AI is Disrupting Digital Agencies](https://prometheanresearch.com/ai-is-disrupting-digital-agencies/)
- [A Path to 30%+ Agency Margins](https://prometheanresearch.com/a-path-to-30-agency-margins/)
- [Agency Research Opportunity: State of Digital Services 2023](https://prometheanresearch.com/agency-research-opportunity-state-of-digital-services-2023/)
- [Agency revgen is broken](https://prometheanresearch.com/agency-revgen-is-broken/)
- [State of Digital Services Early Read](https://prometheanresearch.com/state-of-digital-services-early-read/)
- [I Heard the Sky is Falling](https://prometheanresearch.com/i-heard-the-sky-is-falling/)
- [Foundations of Agency Growth](https://prometheanresearch.com/foundations-of-agency-growth/)
- [What's it take to grow an agency?](https://prometheanresearch.com/whats-it-take-to-grow-an-agency/)
- [Is AI Eating the Agency World?](https://prometheanresearch.com/is-ai-eating-the-agency-world/)
- [Building an Innovation-Driven Agency: The Power of Experimentation](https://prometheanresearch.com/building-an-innovation-driven-agency-the-power-of-experimentation/)
- [How's your agency's pipeline?](https://prometheanresearch.com/hows-your-agencys-pipeline/)
- [Keeping Your Agency Updated on AI (and beyond)](https://prometheanresearch.com/keeping-your-agency-updated-on-ai-and-beyond/)
- [Notes From Agency Leader Chats](https://prometheanresearch.com/notes-from-agency-leader-chats/)
- [Valuing Agency Options](https://prometheanresearch.com/valuing-agency-options/)
- [Repeatable Revgen for Digital Agencies](https://prometheanresearch.com/repeatable-revgen-for-digital-agencies/)
- [Agency Salaries & Compensation](https://prometheanresearch.com/agency-salaries-compensation/)
- [It's Strategy Season!](https://prometheanresearch.com/its-strategy-season/)
- [Digital Agency Research Recap](https://prometheanresearch.com/digital-agency-research-recap/)
- [Agency Salary Growth Has Cooled](https://prometheanresearch.com/agency-salary-growth-has-cooled/)
- [Architecture & Agencies](https://prometheanresearch.com/architecture-agencies/)
- [Designing Stable Agencies](https://prometheanresearch.com/designing-stable-agencies/)
- [Agencies don't (really) pay commissions](https://prometheanresearch.com/agencies-dont-really-pay-commissions/)
- [The Wide Agency Divide](https://prometheanresearch.com/the-wide-agency-divide/)
- [NEW SURVEY: The 2024 Digital Services Growth Survey is Live](https://prometheanresearch.com/new-survey-the-2024-digital-services-growth-survey-is-live/)
- [How Leadership Impacts Agency Valuation](https://prometheanresearch.com/how-leadership-impacts-agency-valuation/)
- [The Most Common Agency Revgen Issue](https://prometheanresearch.com/the-most-common-agency-revgen-issue/)
- [Not All Revenue is Equal](https://prometheanresearch.com/not-all-revenue-is-equal/)
- [New Research on How Digital Agencies Grow](https://prometheanresearch.com/new-research-on-how-digital-agencies-grow/)
- [The Ultimate Agency Tech Stack](https://prometheanresearch.com/the-ultimate-agency-tech-stack/)
- [Digital Agencies Don't Scale](https://prometheanresearch.com/digital-agencies-dont-scale/)
- [The State of Digital Services 2024: Bending, Not Breaking](https://prometheanresearch.com/the-state-of-digital-services-2024-bending-not-breaking-2/)
- [Updated Agency Research & A New Survey](https://prometheanresearch.com/updated-agency-research-a-new-survey/)
- [Agency Leadgen, The Answer to it All](https://prometheanresearch.com/agency-leadgen-the-answer-to-it-all/)
- [How Agencies Build for the Web is Shifting](https://prometheanresearch.com/how-agencies-build-for-the-web-is-shifting/)
- [Escaping the Boom-Bust Roller Coaster of Doom](https://prometheanresearch.com/escaping-the-boom-bust-roller-coaster-of-doom/)
- [Drive Massive (And Reliable) Growth with Agency Referrals](https://prometheanresearch.com/drive-massive-and-reliable-growth-with-agency-referrals/)
- [The Real Risks to Specializing a Digital Agency](https://prometheanresearch.com/the-real-risks-to-specializing-a-digital-agency/)
- [Breaking agencies out of ruts early in 2025](https://prometheanresearch.com/breaking-agencies-out-of-ruts-early-in-2025/)
- [Building A Proactive Agency](https://prometheanresearch.com/building-a-proactive-agency/)
- [Assessing Agency Fragility](https://prometheanresearch.com/assessing-agency-fragility/)
- [New Agency Research: Tough Growth, Easy Margins](https://prometheanresearch.com/new-agency-research-tough-growth-easy-margins/)
- [Agency Triage Part One: Assessment](https://prometheanresearch.com/agency-triage-part-one-assessment/)
- [Agency Triage Part Two: When You're Missing Data](https://prometheanresearch.com/agency-triage-part-two-when-youre-missing-data/)
- [Agency Uncertainty is Rising](https://prometheanresearch.com/agency-uncertainty-is-rising/)
- [Limiting Client Churn](https://prometheanresearch.com/limiting-client-churn/)
- [Operationalize Agency Referrals](https://prometheanresearch.com/operationalize-agency-referrals/)
- [New Survey: How's everyone feeling?](https://prometheanresearch.com/new-survey-hows-everyone-feeling/)
- [Agency Pulse Check Results & A New Survey](https://prometheanresearch.com/agency-pulse-check-results-a-new-survey/)
- [Who's Your Agency's Favorite Web Host?](https://prometheanresearch.com/whos-your-agencys-favorite-web-host/)
- [PMs Aren’t AMs and AMs Sure Aren't PMs](https://prometheanresearch.com/pms-arent-ams-and-ams-sure-arent-pms/)
- [Unease at Agencies and Where to Go From Here](https://prometheanresearch.com/unease-at-agencies-and-where-to-go-from-here/)
- [Agency Relevance in an AI World](https://prometheanresearch.com/agency-relevance-in-an-ai-world/)
- [PR Brief: Troubles With WordPress](https://prometheanresearch.com/pr-brief-troubles-with-wordpress/)
- [Agency Roles, Goals & Structure](https://prometheanresearch.com/agency-roles-goals-structure/) - Getting the right people in the right seats allows owners and partners to focus their energy on more strategic questions vs. putting out that day’s fire.
- [Understanding Monthly Recurring Revenue](https://prometheanresearch.com/understanding-monthly-recurring-revenue/) - Understanding monthly recurring revenue is critical when considering your agency's operational and growth strategies.
- [How Do Retainers Work?](https://prometheanresearch.com/how-do-retainers-work/) - Retainer agreements are nothing new to digital agencies, but it is critical to understand how do retainers work to generate low-risk, sustainable revenue for your agency. Discover how to optimize your agency's use of retainers to inform decisions about future growth.
- [Setting an Hourly Rate for a Digital Marketing Consultant](https://prometheanresearch.com/setting-an-hourly-rate-for-a-digital-marketing-consultant/) - In business getting paid is important, however, deciding how much can be hard. We will help you choose the right hourly rate for a digital marketing consultant.
- [Creating Your Agency Roadmap](https://prometheanresearch.com/creating-your-agency-roadmap/) - For an agency to grow strategically, a roadmap is essential. These guidelines for creating your agency roadmap can enable you to reach your growth goals.
- [Key Digital Agency Tools](https://prometheanresearch.com/key-digital-agency-tools/) - Finding the right tools for your agency can be tricky. But investing in key digital agency tools can increase efficiency and expand your team's capabilities.
- [How to Promote a Digital Marketing Agency](https://prometheanresearch.com/how-to-promote-a-digital-marketing-agency/) - Agencies struggle to implement best practices for growth. Learn how to promote a digital marketing agency to serve current clients and attract new business.
- [How to Master Qualifying Customers](https://prometheanresearch.com/how-to-master-qualifying-customers/) - Want to improve your engagement and conversion rates? First, you need to start correctly qualifying customers to know how to manage each relationship.
- [The Future of Running a Digital Agency](https://prometheanresearch.com/the-future-of-running-a-digital-agency/) - Running a digital agency has shifted dramatically in recent years. Is your agency prepared to evolve into the future successfully?
- [Understanding Your Agency’s Employee Utilization Rate](https://prometheanresearch.com/understanding-your-agencys-employee-utilization-rate/) - Understanding employee utilization rate is essential to maximize the profitability of your projects and retain high-quality team members.

## Pages

- [Welcome - Market defining strategies for digital agencies](https://prometheanresearch.com/) - Transforming digital shops by combining industry-leading research with market-defining strategies.
- [Titan Agency Opportunity Map](https://prometheanresearch.com/titan-agency-opportunity-map/)
- [Digital Agency Industry Report](https://prometheanresearch.com/digital-agency-industry-report/)
- [Unlocking sustainable growth for digital agencies](https://prometheanresearch.com/services/) - We design growth strategies that teams can rely on to deliver sustained, methodical growth for their digital service companies.
- [Delphi - Agency Insight Network](https://prometheanresearch.com/delphi-agency-insight-network/) - A network exclusively for digital agencies providing exclusive insights quarterly.
- [Agency Insights for Product Firms](https://prometheanresearch.com/titan/)
- [Research Sponsorship and Licensing](https://prometheanresearch.com/titan/research-sponsorship/) - Agencies already read, cite, and act on our research. Product companies can now sponsor or license our work to add even more value to their agency network.
- [Digital Agency Growth Diagnostic](https://prometheanresearch.com/agency-tools/digital-agency-growth-diagnostic/)
- [About the People Behind Promethean Research](https://prometheanresearch.com/about-us/) - Our core job is to make it easier for owners and managers of digital shops to do more of what they’re great at, delivering digital solutions.
- [Proprietary research and the latest strategic thinking for digital agencies](https://prometheanresearch.com/insights/) - Articles for digital agency owners by our managing partners on the economy, the agency landscape, strategy updates, and work-life balance.
- [Digital Agency Growth Review Service](https://prometheanresearch.com/digital-agency-growth-review-service/) - A full review of your agency's revenue generation strategy, system, and tactics. Discover what's working, what's missing, what's important, and how to grow your agency more effectively.
- [Digital Agency Business Models: Factory to Consultancy](https://prometheanresearch.com/digital-agency-business-models/) - The four digital agency business models, from factory to consultancy, and how to align pricing, staffing, and delivery with the work you sell.
- [Designing the Digital Agency](https://prometheanresearch.com/designing-the-digital-agency-operating-models-for-digital-agencies/) - A practical playbook on how digital agencies should structure their organization. Six org. models compared across growth, margin, service mix, client experience, and talent, with migration paths from Studio to Enterprise.
- [Digital Agency Growth Guide: Building an Integrated Revenue Generation System](https://prometheanresearch.com/digital-agency-growth-guide/) - How digital agencies drive reliable, profitable, above-average growth by building repeatable revenue generation systems. Based on a decade+ of agency research.
- [Custom Growth Strategies for Digital Agencies](https://prometheanresearch.com/custom-growth-strategies-for-digital-agencies/) - A research-backed transformation that aligns agency leadership teams and unlocks meaningful, sustained growth.
- [2026 State of Digital Services: Digital Agency Industry Research](https://prometheanresearch.com/2026-state-of-digital-services-digital-agency-industry-research/)
- [Unlocking Digital Agencies Growth: Key Strategies & Tactics - Specialization, Retainers, Client Referrals & More](https://prometheanresearch.com/unlocking-digital-agencies-growth-key-strategies-tactics-specialization-retainers-client-referrals-more/)
- [2024 Digital Agency Industry Report](https://prometheanresearch.com/2023-digital-agency-industry-report/)
- [2025 Digital Agency Industry Report](https://prometheanresearch.com/2025-digital-agency-industry-report/)
- [Digital Agency Revgen Review](https://prometheanresearch.com/services/digital-agency-revgen-review/)
- [Delphi Privacy Policy](https://prometheanresearch.com/delphi-agency-insight-network/delphi-privacy-policy/)
- [Promethean Research Media Kit](https://prometheanresearch.com/promethean-research-media-kit/)
- [The Ultimate Agency Tech Stack](https://prometheanresearch.com/the-ultimate-agency-tech-stack/)
- [The Agency Webdev Trend Report: 2024](https://prometheanresearch.com/the-agency-webdev-trend-report-2024/)
- [The Ultimate Digital Agency Tech Stack](https://prometheanresearch.com/the-ultimate-digital-agency-tech-stack/)
- [Digital Services Salary Guide 2024](https://prometheanresearch.com/digital-services-salary-guide-2024-2/)
- [Repeatable Revenue Generation for Digital Agencies](https://prometheanresearch.com/repeatable-revenue-generation-for-digital-agencies/)
- [Digital Agencies & AI](https://prometheanresearch.com/digital-agencies-ai/)
- [Create An Inflection Point](https://prometheanresearch.com/services/create-an-inflection-point/)
- [Optimize Your Digital Agency](https://prometheanresearch.com/services/optimize-your-digital-agency/)
- [Insights Archive](https://prometheanresearch.com/insights-archive/) - An archive of our proprietary research, the latest strategic thinking, and guides for digital shops.
- [Resources built to make running a digital agency easier](https://prometheanresearch.com/resources/) - Guides, calculators, and tools from our proprietary data on digital agencies.
- [A step-by-step guide to moving beyond referrals for digital agencies](https://prometheanresearch.com/repeatable-revenue-generation-guide/) - A guide for digital agencies, dev shops, marketing, and design firms to enable repeatable revenue generation and even out the roller coaster of sales.
- [Research & Findings](https://prometheanresearch.com/insights/research-findings/) - Summarized results from our survey work and research into various markets.
- [Balancing Act](https://prometheanresearch.com/insights/balancing-act/) - Work-life balance for digital agency owners.
- [Operational Excellence](https://prometheanresearch.com/insights/operational-excellence/)
- [Economic Update](https://prometheanresearch.com/insights/economic-update/)
- [Strategy & Planning](https://prometheanresearch.com/insights/strategy-and-planning/)
- [2019 Digital Marketing Agency Outlook Guide](https://prometheanresearch.com/2019-digital-marketing-agency-outlook-guide/) - Agency executives are optimistic about 2019 but anticipate increased competition. This report connects the dots on the drivers and expectations for the coming year.
- [Digital Marketing Agency Industry Report](https://prometheanresearch.com/digital-marketing-agency-industry-report/) - This digital marketing industry report is the result of our research on the digital marketing industry. It covers key themes and details the drivers of the industry.
- [Digital Agency Benchmarking](https://prometheanresearch.com/services/digitalagencybenchmarking/)
- [Privacy Policy](https://prometheanresearch.com/privacy-policy/)

## Projects

- [To Merge, or Not to Merge](https://prometheanresearch.com/project/to-merge-or-not-to-merge/)
- [Repositioning An Agency](https://prometheanresearch.com/project/repositioning-an-agency/)
- [Digital Agency Growth to Acquisition Engagement](https://prometheanresearch.com/project/digital-agency-growth-to-acquisition-engagement/)
- [Unlocking Reliable Growth for a Well-run Agency](https://prometheanresearch.com/project/unlocking-reliable-growth-for-a-well-run-agency/)
- [Balancing Sales Velocity and Growth](https://prometheanresearch.com/project/balancing-sales-velocity-and-growth/)

## Categories

- [Uncategorized](https://prometheanresearch.com/category/uncategorized/)
- [Economic Update](https://prometheanresearch.com/category/economic-update/)
- [Strategy & Planning](https://prometheanresearch.com/category/strategy-and-planning/)
- [Research & Findings](https://prometheanresearch.com/category/research-and-findings/)
- [Balancing Act](https://prometheanresearch.com/category/balancing-act/)
- [Guides / Calculators / Tools](https://prometheanresearch.com/category/guides-calculators-tools/)
- [Case Studies](https://prometheanresearch.com/category/case-studies/)

## Tags

- [Recession](https://prometheanresearch.com/tag/recession/)
- [Economic Outlook](https://prometheanresearch.com/tag/economic-outlook/)
- [Forecast](https://prometheanresearch.com/tag/forecast/)
- [employment](https://prometheanresearch.com/tag/employment/)
- [labor force](https://prometheanresearch.com/tag/labor-force/)
- [wages](https://prometheanresearch.com/tag/wages/)
- [strategy](https://prometheanresearch.com/tag/strategy/)
- [employee benefits](https://prometheanresearch.com/tag/employee-benefits/)
- [retention](https://prometheanresearch.com/tag/retention/)
- [owner outlook](https://prometheanresearch.com/tag/owner-outlook/)
- [revenue forecast](https://prometheanresearch.com/tag/revenue-forecast/)
- [sales](https://prometheanresearch.com/tag/sales/)
- [marketing](https://prometheanresearch.com/tag/marketing/)
- [business development](https://prometheanresearch.com/tag/business-development/)
- [business continuity](https://prometheanresearch.com/tag/business-continuity/)
- [trends](https://prometheanresearch.com/tag/trends/)
- [operations](https://prometheanresearch.com/tag/operations/)
- [salary](https://prometheanresearch.com/tag/salary/)
- [planning](https://prometheanresearch.com/tag/planning/)
- [calculator](https://prometheanresearch.com/tag/calculator/)
- [benchmarking](https://prometheanresearch.com/tag/benchmarking/)
- [industry report](https://prometheanresearch.com/tag/industry-report/)
- [KPI](https://prometheanresearch.com/tag/kpi/)
- [metrics](https://prometheanresearch.com/tag/metrics/)
- [Digital agency pricing](https://prometheanresearch.com/tag/digital-agency-pricing/)
- [Pandemic](https://prometheanresearch.com/tag/pandemic/)
- [Value based pricing](https://prometheanresearch.com/tag/value-based-pricing/)
- [Hourly pricing](https://prometheanresearch.com/tag/hourly-pricing/)
- [Revenue growth](https://prometheanresearch.com/tag/revenue-growth/)
- [Inbound marketing](https://prometheanresearch.com/tag/inbound-marketing/)
- [Outbound sales](https://prometheanresearch.com/tag/outbound-sales/)
- [growth](https://prometheanresearch.com/tag/growth/)
- [lead generation](https://prometheanresearch.com/tag/lead-generation/)
- [project management](https://prometheanresearch.com/tag/project-management/)
- [cash management](https://prometheanresearch.com/tag/cash-management/)
- [people management](https://prometheanresearch.com/tag/people-management/)
- [billing strategies](https://prometheanresearch.com/tag/billing-strategies/)
- [outlook](https://prometheanresearch.com/tag/outlook/)
- [profit margin](https://prometheanresearch.com/tag/profit-margin/)
- [hiring](https://prometheanresearch.com/tag/hiring/)
- [pricing](https://prometheanresearch.com/tag/pricing/)

## Project Categories

- [Growth Review](https://prometheanresearch.com/project_category/growth-review/)
- [Custom Strategy Creation](https://prometheanresearch.com/project_category/custom-strategy-creation/)