RESEARCH + STRATEGY + GUIDES

 

Insights

Archive

An archive of our proprietary research, the latest strategic thinking, and guides for digital shops.

Creating Your Agency Roadmap

Creating Your Agency Roadmap

Some people make trip planning seem like an art form. Once they determine their destination, they plot the best route, make “must-do” lists, and assign tasks to fellow travelers. But any master planner will tell you there’s a method to their whirlwind of activity....

Key Digital Agency Tools

Key Digital Agency Tools

Workforce surveys often ask, “Do you have the right tools to do your job?” You can find an almost endless list of digital agency tools to increase efficiency and improve your offerings. Here’s a look at why tools are necessary and some of the top-rated, most prolific...

The Future of Running a Digital Agency

The Future of Running a Digital Agency

The adage, “The more things change, the more they stay the same,” typically withstands the test of time. Fashion and design trends recycle. Generations display similar developmental patterns. It’s like many facets of life are on repeat. But if you own a digital...

Understanding Monthly Recurring Revenue

Understanding Monthly Recurring Revenue

Most business owners continually search for strategies they can bank on — figuratively and literally. Whether your digital agency is just starting out or has hit its growth sweet spot, monthly recurring revenue is likely an integral part of your operational and growth...

How Does an Ad Agency Make Money?

How Does an Ad Agency Make Money?

Isn’t it amazing when you’re thinking about buying a product, and it pops up on your Instagram feed? It’s like a sign that you’re supposed to have that L.U.C. watch or take that vacation or upgrade to a new Cayenne. Algorithms make modern advertising seem like mind...

How Do Retainers Work?

How Do Retainers Work?

Perhaps an appropriate follow-up question to, “How do retainers work?” is “DO retainers work?” Simultaneously, you should strategically and purposefully look at how retainers can help your business grow. Retainers are absolutely the best pricing structure in certain...

How to Calculate a Retainer Fee

How to Calculate a Retainer Fee

There are a multitude of factors to consider and explore when establishing or expanding your business. Who will you serve? How and when will you scale up or down? What will your branding convey? What will success look like? During this exciting journey toward reaching...

How Marketing Agencies Get Clients

How Marketing Agencies Get Clients

Want to know how marketing agencies get clients? It’s referrals. Our research shows that about one-third of new business comes from referrals. It’s easy to see why. They tend to happen organically (aka: owners don’t need to do much work to get them)…