RESEARCH + STRATEGY + GUIDES
Insights
Archive
An archive of our proprietary research, the latest strategic thinking, and guides for digital shops.
The perfect level of talent for digital shops
Some of the most frequent questions we get from owners and managers of digital shops are around talent. More specifically, when to add specific positions. This post has been on the back burner for a few years and it’s time we put some data out there about how typical digital shops evolve as they grow. We looked back at some of our data on the number of employees by function for 67 digital service firms in the United States.
Raise your rates and invest wisely
Over the years we’ve compiled a sizable amount of pricing data for digital service shops. Because everyone’s size and service mix differ so greatly, we’re looking at self-identified agencies in the United States for this comparison.
Why would anyone want to work for you?
Hiring, one of the most challenging aspects of running a digital shop, is becoming significantly more difficult. Employee retention isn’t getting easier either. Let’s look at why and some steps you can take to help.
2021 Digital Services Outlook
A deep dive into how digital service agencies managed 2020 and their owner’s expectations for 2021.
Digital Agency Resiliency in the Face of a Pandemic
How digital shops weren’t just surviving but thriving through the pandemic.
Growing Faster Than Average
The two core pillars that unlock above-average growth rates for digital agencies.
How Digital Agencies Grow
A detailed look at the strategies and industry average growth rates for digital marketing agencies and software development shops.
Pandemic Pricing Report
New research on how the pandemic is reshaping how digital marketing agencies and digital service shops price their services.
Economic Outlook 2H 2020
A multi-scenario analysis of the U.S. economy for the second half of 2020, an update to our pandemic expectations, and an updated industry outlook.
Key Metrics for Growing Digital Agencies
Monitoring the right metrics can make growing a digital agency significantly easier. By regularly monitoring them, and asking the right questions, they can reveal where you should focus your team.